SNEWS® Live: Keep it real -- online networks provide connection opportunities for business

Experts talk to SNEWS® Live and share their best practices and tips in using online social networks as marketing tools for your businesss.

This edition of SNEWS® Live is brought to you by SNEWS®

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SNEWS® Live: Social networking websites like Facebook aren't just for teenagers anymore. Sites like My Space, Linked In and Twitter are powerful tools for business professionals to connect with colleagues and customers. Online consumers are plugged into their favorite networking websites, where they can post pictures and videos, share web links, catch up with friends, trade instant messages, support philanthropic causes and swap information on their favorite topics. Essentially, they're building communities.

Social networking websites offer tremendous opportunities in business growth and brand building to manufacturers and retailers who connect with these communities.

SNEWS® Live asked experts in and out of the outdoor industry their thoughts and best practices in using online social networks as effective marketing tools.