SNEWS® Live: Joe Marcoux arms specialty fitness retailers to battle the big boxes

Retail trainer and consultant Joe Marcoux discusses his book, "Boutique Thinking in a Big Box World" with SNEWS® Live.
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SNEWS® Live: Specialty retail service trainer and consultant Joe Marcoux has a mission. He aims to help shop owners achieve their full professional potential in a very competitive market. In his book, "Boutique Thinking in a Big Box World," Marcoux outlines for retailers the systems and skills necessary to achieve exceptional customer service. SNEWS® Live connected with him by phone to tell us how.

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