SNEWS® Live: Chatting with merchandising maven Sharon Leicham to glean tips from Summer Market booths

SNEWS® mechandising editor Sharon Leicham gives her view on what she and her team looks for when judging the SNEWS® BOB (Best Of Booths) Awards, and what merchandising tips retailers can take away from the awards.
Author:
Updated:
Original:

This edition of SNEWS® Live is brought to you by The North Face

[advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"]

SNEWS® Live -- Even though Outdoor Retailer Summer Market 2006 is long over, manufacturers and retailers can still take a look back at some of the best booths that were scattered from one end of the Salt Palace Convention Center to other, featured in the 2006 SNEWS® BOB Awards (click here to read). SNEWS® merchandising editor Sharon Leicham shares that shop owners can learn valuable lessons from the displays of equipment, apparel and footwear that will grace their stores later next spring. SNEWS® Live reporter James Mills talks with Leicham about what she looks for when evaluating a booth deserving of a SNEWS® BOB Award.

Related

Sharon Leicham ending role as SNEWS® merchandising editor

It's a kind of artistry when you think about it -- the ability to transform a plain space into something alluring. From the time Sharon Leicham joined Royal Robbins as the director of merchandising in 1971, she has used her sense of style to dramatically improve the look of ...read more

MerchTour_Thumb_022511.jpg

SNEWS TV -- Great booths from the ORWM 2011 Merchandising Tour

SNEWS® merchandising editor Sharon Leicham takes you on a virtual tour of great booths at Outdoor Retailer Winter Market 2011. Visiting with Primaloft, The North Face and SmartWool, see what makes for great displays -- ones that both exhibitors and retailers can learn from. ...read more

SLeicham_ORSM_091510.jpg

SNEWS TV with Sharon Leicham -- What makes a GREAT trade show booth

Can you believe it? 10,500 episodes of SNEWS TV have been viewed and we're just over a month old. Are you a subscriber yet? SNEWS TV subscribers, as well as our SNEWS Facebook fans (www.facebook.com/snewsfan), have already seen our latest episode: This week, Sharon Leicham, ...read more

ORSM_New2012_Logo.jpg

Last-minute merchandising and marketing tips for Outdoor Retailer Summer Market

Outdoor Retailer is days away and it’s time to dot your i’s and cross your t’s to make the most of your investment. Your visual merchandising plan is tight, the booth is staffed, appointments are organized and product is ready to rock — now what? Take a deep breath and get ready ...read more

SNEWS® Live: Outdoor Retailer Summer Market attendees share their parting words at Salt Lake City airport

This edition of SNEWS® Live is brought to you by The North Face [advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"] SNEWS® Live -- Even as the 2006 Outdoor Retailer Summer Market wound down to a close, our Outdoor Voice reporters continued ...read more

BOB_Award.jpg

Outdoor Retailer Summer Market '06: SNEWS® BOB Awards

The plethora of new booths at the show had the SNEWS® team breathless as we ran around the show searching for this summer’s BOB (Best of Booth) award winners. Never before have the decisions been so hard to make. The efforts exerted by companies to update, revamp, change and ...read more

SNEWS® Live: Outdoor Retailer show exhibitors go green with recycled booth materials, carbon offsets

This edition of SNEWS® Live is brought to you by The North Face [advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"] SNEWS® Live:  They say it's not easy being green. But exhibitors at Outdoor Retailer Winter Market 2007 made a special effort to ...read more

BOB_Award.jpg

Outdoor Retailer Summer Market '05: SNEWS® BOB Awards

Outdoor Retailer Summer Market 2005 was a bountiful buffet of beautiful new booths, making judging and awarding the SNEWS® BOB Awards the most fun it has ever been. Overall, booths seemed more sophisticated in design incorporating textures like the corrugated metal and grass ...read more

SNEWS® Live: SNEWS® Founder Bob Woodward looks back on outdoor industry history and makes predictions for the future

This edition of SNEWS® Live is brought to you by The North Face [advertising_display billboard_name="|Podcast_TNF_Billboard|" number_to_display="|3|"] SNEWS® Live: To close out our Summer Market 2006 coverage, SNEWS® Live sat down with Bob Woodward, industry journalist and ...read more