This edition of SNEWS® Live is brought to you by Octane Fitness
SNEWS® Live: After spending 28 years living his dream of business and personal success, a diagnosis of ALS left Augie Nieto, one of the founders of today’s modern fitness industry, reeling. He had spent his life staying fit while trying to spread the word of fitness to others. How could he be cursed with such a disease? One that at that point had no known cause … or cure?
Waiting to die, however, is not with Nieto is all about. He soon came to grips with the diagnosis. Within months he recruited stars, athletes and fitness heroes to kick off Augie’s Quest, a non-profit arm of the Muscular Dystrophy Association, to raise funds and awareness and to underwrite research to find a cure. On Nov. 30, 2006, the MDA announced that new research indeed funded by Augie’s Quest had in fact discovered abnormalities in genes that seemed to be behind ALS. Could this stop Nieto’s condition? Perhaps not, but that’s another unknown. Meanwhile, Nieto has now focused on creating a legacy through his global efforts.
In the second of our two-part SNEWS® Live broadcast, Nieto discusses with SNEWS® editor-in-chief Therese Iknoian his philosophy as an entrepreneur, the importance of life balance, his impassioned work with Augie’s Quest … and creating a legacy.