SNEWS best outdoor reads from around the web

Check out the SNEWS reads today, which includes a wrap-up of the Gore-Tex TransRockies Run and another about REI’s support of marriage equality.
Author:
Publish date:

What did the SNEWS team read this week that other outdoor industry insiders might find interesting? Well, read on to find out.

  • We have never been more proud of REI than when we read this story in The Advocate about the outdoor retailer’s support of marriage equality. CEO and President Sally Jewell recently announced their support on the company’s blog.
  • While on the trail on Stage 3 of the Gore-Tex TransRockies Run, we finally met Kevin Fonger in person and had a nice chat for a little bit about the run and the industry happenings. We enjoyed reading Fonger’s TransRockies Run Wrap-Up post on his blog, Active Gear Review. He talks about how the six-day trail race has become a bucket list item for many runners out there and that if you’re one of them, you should take advantage of the discount on registration that expires on Aug. 26. 
  • We hate to bludgeon you over the head with the Gore-Tex TransRockies Run, but Vanessa Rodriguez of Vanessa Runs posted this list of 10 things that surprised her at the Gore-Tex TransRockies Run. Rodriguez, and her boyfriend Robert Shackelford, aka “Shacky”, ran the race and discovered that many things such as it doesn’t get easier, you just get used to it and you should choose your partner wisely for the event, which can get sticky fast if you’re having issues with your teammate. 
  • So by doing this Gore-Tex TransRockies Run, we must have gotten a reputation around the Active Interest Media Boulder offices as a crew just invited us to run the 160, seven-day, six-stage Grand 2 Grand Ultra in the Grand Canyon. We really haven’t made up our minds yet, but in doing some research about it, we came across this Trail Runner Magazine article on how to train for the self-supported race, in which you have to carry your own gear and food.
  • OK, enough about the TransRockies Run, check out this Mercury News story about an upcoming benefit in the Bay area where people are charged to hike anywhere from 9 to 14 miles a day and the funds go toward the East Bay trails. The event takes place Aug. 29 through Sept. 2, and might be a nice thing to promote in your stores. Chances are participants are going ot need a few new things.
  • Is it just us or are people getting more adventurous these days? From running across the Rockies to adventure races, people seem to want to try new and exciting things. That means people walking into your stores are ripe for convincing to try a new sport, such as mountain biking, and if you need some help with piquing their interest, check out this Express-Times story about how one guy got into it and what makes it so awesome. Heck, maybe we’ll even give it a go. 
  • Speaking of adventure racing, more and more people are getting into that as well, and that is good news for you because adventure racers need gear – everything from apparel to hydration products. Check out this Indy Star article about how fitness buffs are getting into the ever-popular events sprouting up all over the country. 
  • This Seattle Times article doesn’t lie – one of the best parts about backpacking and camping is the good eating you can do. Nothing tastes quite as good as it does after a long day of hiking or running in the wilderness. The article outlines different snacks to pack to make it even easier, and tastier, for you and your family to snack on the trail.
  • Schools and camps and parents all over the country are seeking to eradicate Nature Deficit Disorder, a term coined by Richard Louv in his book called “Last Child in the Woods” about how more kids are spending less time outdoors. Read about one school in New Hampshire whose reps said the main classroom is outside where children can study the things they are learning about in real time, and another about a camp in Virginia that seeks to get children hooked on the outdoors. That’s good news for our industry as this practically ensures future customers.

Have you read anything interesting you'd like to share with us? Maybe we'll include it next week's column with a little shout out to you. Send a link to the story with the subject line "SNEWS Reads" to be considered.

--Compiled by Ana Trujillo

Related

SNEWS best outdoor reads from around the web

What did the SNEWS team learn this week that other outdoor industry insiders might find interesting? Read on to find out. After chatting with Julie Popp of Verde PR a few weeks ago, we at SNEWS became a little more aware of all the chemicals in most sunscreens and promptly went ...read more

SNEWS best outdoor reads from around the web

What did the SNEWS team read this week that other industry insiders might find interesting? Well, read on to find out. We don’t know about you, but we’re about ready for the political ads to stop ruining some of our good cheer. I mean, what does Mitt Romney’s and President Barack ...read more

SNEWS best outdoor reads from around the web

What did the SNEWS team read this week that other outdoor industry insiders might find interesting? Well, read on to find out. Now that Labor Day has passed and people are back at work, kids back at school, some campsites in Norther California look kind of like a ghost town, said ...read more

SNEWS best outdoor reads from around the web

What did the SNEWS team read this week that other outdoor insiders might find interesting? Well, read on to find out! Many of us are gearing up to head to Salt Lake City next week for the Outdoor Retailer Summer Market trade show. Get pumped up by checking out this photo gallery ...read more

SNEWS best outdoor reads from around the web

What did the SNEWS team read this week that other outdoor insiders might find interesting? Well, read on to find out! We are fresh off of the Outdoor Retailer Summer Market high, and we worked our little tails off to bring you four beautiful issues of the O.R.D., but we can’t ...read more

SNEWS best fitness reads from around the web

What did the SNEWS team read that might be interesting to other fitness industry insiders? Read on to find out. A couple of months ago, we brought you a SNEWS Read about a yoga room in the San Francisco International Airport. This time we’re sharing news from the Salt Lake ...read more

SNEWS best outdoor reads from around the web

What did the SNEWS team read this week that other outdoor industry insiders might find interesting? Well, read on to find out. If people keep burning down all the places where your customers go to recreate outdoors, what will become of our industry? Perhaps there needs to be a ...read more

SNEWS best outdoor reads from around the web

What did the SNEWS team learn this week that other industry insiders might find interesting? Read on to find out! Our hearts, thoughts and prayers go out to our Colorado brothers and sisters affected by the unforgiving wildfires blazing in our state. We, along with the author of ...read more

SNEWS best outdoor reads from around the web

What did the SNEWS team learn this week that other outdoor industry insiders might find interesting? Read on to find out. Call us superficial (though we suspect you retailers and manufacturers won’t), but we love to shop. It turns out we love to read about other people shopping, ...read more