Sally McCoy, a 20-year veteran of the outdoor industry, has launched a new financial advisory services firm, San Francisco-based, Silver Steep Partners LLC. The specialty firm is the first of its kind McCoy told SNEWSÂ®, and will provide strategic and financial advice to the specialty outdoor and sports lifestyle markets regarding mergers, acquisitions and the placement of private capital. Â
"In the past, there has not been an industry-specific, knowledgeable source for financial advisory services to the outdoor industry," McCoy said. "Silver Steep Partners will be that source.
"In my experience, many small- to mid-sized companies in our industry need capital for growth or a plan for the entrepreneur to exit," McCoy added. "Larger companies will benefit from our advice on strategic acquisitions. Our expertise comes from knowing the people, the brands, the retailers, the customers and our ability to advise our clients on various financing alternatives."
As for the company's name, McCoy told us that it comes from a line in a Robert Service poem, The Mountain and the Lake, "Soaring in silvered steeps where cloud-surfs break."
"I thought that it was an evocative name for the folks we want to serve," McCoy said.
McCoy, a well-recognized name in the outdoor world, resigned as president of Sierra Designs in mid-2003 as the company was moving from Berkeley, Calif., to Boulder, Colo. Prior to joining SD, McCoy was a vice president at The North Face. She currently serves on several corporate boards. McCoy is also recognized as a founding member of the Conservation Alliance and former chair of the Outdoor Industry Association -- it changed its name from ORCA (The Outdoor Recreation Coalition of America) to OIA during McCoy's tenure.
For more information about Silver Steep, email McCoy at email@example.com.