Focusing on its 30-minute circuit workout, Shapes International has awarded 50 additional franchises in its pre-sale month of December 2002 for its "Shapes 30 Women's Circuit Training and Weight Loss Studios," the company announced. The Babini Group, owners of Shapes International Inc., said of the debut into the women's-only fitness market: "We are extremely pleased with the early success of our strategic launch. This enthusiastic reception validates our commitment to delivering the very best women's fitness franchise operation around the globe for members and franchise operators alike," said Christian Babini, CEO/President. "We expect over 2,000 clubs by 2008." The small clubs (1,000 to 2,000 square feet) peak at 300 to 800 members.
Life Fitness Body Shape Kit
Working to get a foothold in the accessories market, Life Fitness in 2009 introduced two “kits” — basically very large boxes filled with all kinds of fitness workout gear such as resistance tubing, a stability ball, weights, a DVD, etc. Our testers, who had different levels ...read more