Video: What it takes to sell more footwear in your shop - SNEWS

Video: How to sell more footwear in your shop

During his Retail Immersion Project, Tom Barney learns from a boot-fitting vet at Backcountry Experience what it takes to ensure that your footwear sales stay strong.
Author:
Publish date:
Social count:
0

After 15 years at the helm of Osprey, Tom Barney is most definitely a "pack guy." But footwear is a whole new world, and he gets a crash course from a long-time footwear expert.

Learn more about Barney's 5-week Retail Immersion Project, and watch all the live action from the sales floor here.

Related

Tom Barney makes his first report from the field, on his first day as a sales employee at Backcountry Experience in Durango, Colorado.

Video: Tom Barney's first day working retail

Tom Barney starts his new gig on the sales floor of a Colorado outdoor gear shop, and shares his first report for The Retail Immersion Project. Former Osprey CEO Tom Barney has started a new job as a seasonal employee at Backcountry Experience in Durango, Colo. Yep, that’s right. ...read more

Adventure travel

How to sell more adventure travel gear

As much as the outdoor industry might hate to admit it, the shutterbug wandering the streets of Rome has many of the same needs as the guy waiting for his backcountry skis to come through baggage claim. The overlap between what travelers and outdoorists want is even bigger than ...read more

How to Sell: Footwear Care

This Training Center article is written by the editors of SNEWS® Footwear aftercare products are not just a way to increase "units per transaction" for your store. Properly used, aftercare solutions will:• Renew worn-off Durable Water Repellent (DWR) treatments on footwear. • ...read more

TheNorthFace_Footwear.jpg

How to Sell: Footwear

This Training Center article is written by the editors of SNEWS® a If a shoe doesn't fit, you will have one very unhappy customer -- one that may or may not return to your store to let you know of their pain. Footwear requires service, expert sales know-how, and solid fit ...read more

Nikwax_FootwearCare.jpg

How to Sell: Footwear Care and Feeding

This Training Center article is written by the editors of SNEWS® Footwear aftercare products are not just a way to increase "units per transaction" for your store. Properly used, aftercare solutions will:• Renew worn-off Durable Water Repellent (DWR) treatments on footwear. • ...read more

FreeMotion_FunctTrain.jpg

How to Sell: Functional Trainers

A SNEWS® Training Center article written by the editors of SNEWS®: When home gyms in the late '90s broke away from the traditional arms and levers that were fixed in form and path, a whole new mode of strength-training was born. Although physical therapists had talked of ...read more

Spri_MedicineBalls.jpg

How to Sell: Medicine Balls

This Training Center article is written by the editors of SNEWS® : The BasicsKnow Your Customer and Sell to Their NeedsSell the WorkoutStress VersatilityInclude the Ball as Part of a Larger RegimenUpsell a variety of Balls and a Holding RackTop Three Selling ...read more