Video: How to sell more footwear in your shop

Author:
Publish date:
Social count:
0

During his Retail Immersion Project, Tom Barney learns from a boot-fitting vet at Backcountry Experience what it takes to ensure that your footwear sales stay strong.

After 15 years at the helm of Osprey, Tom Barney is most definitely a "pack guy." But footwear is a whole new world, and he gets a crash course from a long-time footwear expert.

Learn more about Barney's 5-week Retail Immersion Project, and watch all the live action from the sales floor here.

Related

Tom Barney makes his first report from the field, on his first day as a sales employee at Backcountry Experience in Durango, Colorado.

Video: Tom Barney's first day working retail

Tom Barney starts his new gig on the sales floor of a Colorado outdoor gear shop, and shares his first report for The Retail Immersion Project. Former Osprey CEO Tom Barney has started a new job as a seasonal employee at Backcountry Experience in Durango, Colo. Yep, that’s right. ...read more

Adventure travel

How to sell more adventure travel gear

As much as the outdoor industry might hate to admit it, the shutterbug wandering the streets of Rome has many of the same needs as the guy waiting for his backcountry skis to come through baggage claim. The overlap between what travelers and outdoorists want is even bigger than ...read more

TheNorthFace_Footwear.jpg

How to Sell: Footwear

This Training Center article is written by the editors of SNEWS® a If a shoe doesn't fit, you will have one very unhappy customer -- one that may or may not return to your store to let you know of their pain. Footwear requires service, expert sales know-how, and solid fit ...read more

How to Sell: Footwear Care

This Training Center article is written by the editors of SNEWS® Footwear aftercare products are not just a way to increase "units per transaction" for your store. Properly used, aftercare solutions will:• Renew worn-off Durable Water Repellent (DWR) treatments on footwear. • ...read more

Nikwax_FootwearCare.jpg

How to Sell: Footwear Care and Feeding

This Training Center article is written by the editors of SNEWS® Footwear aftercare products are not just a way to increase "units per transaction" for your store. Properly used, aftercare solutions will:• Renew worn-off Durable Water Repellent (DWR) treatments on footwear. • ...read more

CAMP_ClimbHarness.JPG

How to sell: Climbing Harnesses

A SNEWS® Training Center article written by the editors of SNEWS®and brought to you by CAMP USA[advertising_display billboard_name="|HTS_Harness|" number_to_display="|3|"]The Basics• Know your customer and sell to their needs • Comfort is king • Women want women-specific product ...read more