RSN CNN spot tells consumers to buy used...yikes!

There the SNEWS® team was, kicking back at 10:55 p.m. watching CNN and enjoying the Resort Sports Network (RSN) spot when our collective jaws hit the ground.

There the SNEWS® team was, kicking back at 10:55 p.m. watching CNN and enjoying the Resort Sports Network (RSN) spot when our collective jaws hit the ground. The two-minute spot on buying ski gear stated, in no uncertain terms, that consumers should NOT buy new. In fact, and we quote from the RSN spot, "The difference between this year's and last year's is incremental so buy used to save as much as 70 percent off new gear and still reap the benefits of a decade of product development." SNEWS® View: And ski companies selling new product to make a living should advertise on RSN because?... To say nothing of what this says about the state of the ski market. RSN should get a resounding smack upside the head for that bone-headed spot not only from suppliers, but from retailers too.


Did you hear?... Ski helmet discussion on RSN

A rather entertaining and enlightening discussion revolving around ski helmet use is kicking up on the RSN (Resort Sports Network) website. One particularly enlightened fellow had this to say most recently: "Everyone is talking about personal rights, that's bullsh#@t. We are more Partners With RSN For Co-branded Online Store and Resort Sports Network (RSN) announced this morning that they have entered into a partnership offering a co-branded online store called, appropriately enough, the RSN Gear Store -- Shannon Stowell, vice president of business more

Star Trac treadmill hits the small screen on CNN

Star Trac's new Pro Elite treadmill that interfaces with a Palm device to communicate workouts and act as an exercise log managed some airtime on CNN during the key New Year's Resolution period. On New Year's Day, the treadmill -- the one SNEWS wrote about in October -- was more

Consumers Digest selects equipment Best Buys

In a refreshing New Year's consumer review of exercise equipment, Consumers Digest has taken an educated look at specialty equipment with what seemed to be an unbiased, thorough and thoughtful eye. While equipment reviews by other publications are sometimes touted by more

Nautilus takes a get-fit message direct-to-consumer with TV spots

In two national TV spots on cable stations, Nautilus has announced it will promote a message for Americans to get active while also offering a catalog with education and fitness tips plus information about its equipment, apparel and nutrition products. The ads will feature CEO more


Can you tell us where we are?

A favorite part of selling cool outdoor gear on the floor, is selling products I know and love by owning them myself. I also enjoy sending people to interesting places ( usually off trail ) that I also know and love ...often I can combine the two.I had sold a Magellan GPS to a more

Vision takes Consumer Reports' Best Buy rating

In its first year in a Consumer Reports treadmill review, Vision Fitness nabbed the company's "Best Buy" rating, while both True, Landice and Precor were the only three of 15 to take the top "excellent" rating in all three categories ranked. "We're excited," Vision Fitness more

Amer tells SNEWS leaving tobacco is key for fitness

Despite being founded as a tobacco company more than five decades ago in Finland, Amer Group has decided its goal to become No. 1 worldwide in sporting goods has made its exit from tobacco vital to its continued growth and image -- a decision partly kicked into high speed by its more


Used, consignment goods help some retailers thrive in down economy

While the word “consignment” often conjures up images of racks of used dresses and floors cluttered with old furniture and toys, increasingly, traditional outdoor and fitness retail shops find used gear can mean hidden gold. Consider that there are now more than 20,000 more