REI Consumer Survey Points To Increase In Outdoor Activity

Recreational Equipment Inc. (REI) conducted a consumer survey in mid-October with RT Nielsen, to gauge how it could best respond to the consumer mood and needs this coming Holiday season. The results of the survey, shared with the public Nov. 6, reveal that 70 percent of the population plans to head outdoors in the next few months to "relieve stress and lift their spirits."
Author:
Updated:
Original:

Recreational Equipment Inc. (REI) conducted a consumer survey in
mid-October with RT Nielsen, to gauge how it could best respond to the
consumer mood and needs this coming Holiday season. The results of the
survey, shared with the public Nov. 6, reveal that 70 percent of the
population plans to head outdoors in the next few months to "relieve
stress and lift their spirits."

The survey of 1,000 households clearly indicates that Americans value
the time they spend outdoors and place great faith in its restorative
powers. The following is a summary of key points in the survey:

  • Of
    the 70 percent who plan to spend time doing outdoor activities this
    holiday season, a third will spend more time outdoors than last year.
  • Nine
    of 10 Americans say spending time outdoors is important to them. Over
    half the respondents say spending time outdoors is very or extremely
    important.
  • 93 percent say that spending leisure time outdoors lifts their spirits.
  • 71 percent report outdoor leisure activities are more effective in reducing personal stress than indoor activities.
  • 75 percent of the population strongly agrees spending time doing outdoor activities is a good way to build family relationships.

It
looks as though outdoor-related gift buying may experience a boost in
sales, according to the REI survey. The survey found that seven out of
10 Americans feel gifts related to outdoor activities and experiences
are especially meaningful. When asked to elaborate on why these gifts
are meaningful, 20 percent commented that outdoor gifts could promote
family togetherness, while another 18 percent referred to the
restorative nature of the outdoors.

Related

EconomicReports.JPG

Outdoor consumers taking on price increases, gradually

Despite lingering high unemployment rates and sluggish consumer confidence, shoppers are paying more for their outdoor goods, which have been creeping up in average sale price as manufacturers try to pass on higher production costs. The average retail sale price per item of all ...read more

Leisure Trends Survey Finds Consumers Turning To Recreation

Results from a Leisure Trends survey about vacation plans and travel may be good news for outdoors and recreation. The survey found those who have cancelled or postponed their vacation plans are simply reevaluating their options and most likely will be staying close to home to ...read more

Did you hear?... REI sponsored survey reveals 88 percent of parents believe outdoor activities strengthen family relationships

A recent survey of parents of 4- to -14-year-olds, sponsored by REI, found that 88 percent of parents believe that participating in outdoor activities strengthens family relationships. The survey also found the 33 percent of those responding felt camping was the number one "great ...read more

Fitness financials: Bally results restatement to delay earnings reports until July 2005, plus increased holiday spending forecast, results of Sears consumer survey

Bally's results restatement to delay financial statements until July 2005Bally Total Fitness Holding Corp. (NYSE: BFT) reported Nov. 15 it will restate more than four years -- 2000 through first quarter 2004 -- of financial results to change the way it accounted for membership ...read more

Did you hear?... National survey indicates consumer optimism

Consumer optimism and comfort levels edged out financial insecurity and worries about the recession, layoffs and Osama bin Laden, according to a national survey of 1,000 Americans released on April 11. The independent study commissioned by AmeriCredit Corp., and conducted by ...read more

BIGresearch_logo.jpg

Did you hear?...BIGresearch survey says economic crisis will continue to affect consumer lifestyles for 5 years

According to the March 2009 BIGresearch Consumer Intentions & Actions Survey, just under 91 percent of consumers feel that the current economic crisis will continue to impact lifestyle spending choices over the next five years. BIGresearch (www.bigresearch.com) asked: "Do you ...read more

2007 Annual SNEWS® Specialty Outdoor Retail Survey

Welcome to the 2007 SNEWS® Outdoor Retailer Survey, where outdoor specialty retailers get to speak their minds and offer industry observations and commentary on what is great, good, not so good, and desperately needs improvement in the industry. As we do each year, we presented a ...read more

TransRockies1.jpg

Ultra business: As consumers push themselves to the limit, outdoor retailers could see increase in bottom line

Once upon a time, running a 5K was considered an accomplishment. Then it was a 10K. And then a half-marathon. These days, a marathon seems almost run of the mill. Over the past decade, the rise of ultramarathons and stage races is evidence of customers pushing themselves to their ...read more

CGPR survey finds outdoors important, but gas prices might affect participation

A recent survey, commissioned by CGPR using Harris Interactive and conducted May 11-13, found that 66 percent of U.S. adults with children feel it is important to introduce their children to outdoor activities and nature. However, 25 percent of the survey respondents also said ...read more