PR: The way not to do it (part of a continuing series)

You'd think AOL would be a PR machine, cranking out the answers, calling you back, feeding you the information you want or need. Harumph, you'd think.

You'd think AOL would be a PR machine, cranking out the answers, calling you back, feeding you the information you want or need. Harumph, you'd think. SNEWS has tried for 10 days to get some nibble of information from AOL about an alleged informal poll of Americans on their exercise desires. We've searched every AOL website like good girls and boys before we tried calling the company. When we did reach someone, we were told rather lamely to go look at the website, and it was "maybe under Channels somewhere." We told them that wasn't good enough, and if they wanted us to write about it, we needed the details or the exact URL so we didn't waste any more time hunting and pecking. OK, they'd call us back. Wrong. We tried again two days later. And then again. We finally landed a good communications person who really tried, but couldn't find any details. So anyway, long story really short, AOL Interactive supposedly did a poll of more than 55,000 people who maybe said they want to diet and exercise. Maybe.


How not to do PR: part of a continuing series

Sometimes we wonder if PR campaigns are born more of desperation as a company blindly scrambles for a catchy or cute idea, any idea to hang a promotion on -- never mind that the end result can often make the company look like complete buffoons. We recently received a PR package more

Peter Haines and The Super Show part ways

The Super Show and its director for the last three years, Peter Haines, have parted ways, as of Jan. 28. As COO of show manager CSM, Haines came on in March 2002 with an option to buy the business that managed The Super Show for show owner SGMA. His goal was to return the more


The 2004 SNEWS® Editors' Voice PR Awards

A great PR person is worth his or her weight in gold to a journalist, not to mention to the company for which he or she works. We know it's not an easy job all the time to satisfy us demanding journalists as well as to please company management, which is why we established the more


The 2003 SNEWS Editors' Voice PR Awards

PR … Oh my, the trade can elicit groans and bad jokes from journalists everywhere. Yes, we all have horror stories. But in the glee to share the bad, we sometimes forget the good stuff, the golden PR people out there who make our lives easier while also getting their companies more

Winter Market Or SIA? The Saga Continues…

Have you decided which trade shows you are going to attend in January 2002? Winter Market? SIA? Both? Neither? Where is the core retail contingent going? That appears to be the million-dollar question. Unfortunately, the answer probably won't be clear until each show opens. more

HFB show going green: Are you doing your part?

You may find yourself talking trash when it comes to the Health & Fitness Business Expo -- garbage, that is, and more specifically, how to reduce it. "Statistically, the trade show industry is in the top five trash-producing industries," said Cindy Hare, VNU operations more