It's wherever you get the most engagement—likes, comments, reach.

We're all trying to juggle our various social media accounts and engage our followers while also gaining new ones. But it's probably obvious which platform does best, whether it's because you put more time into it or because it's what your customers use most. And as we all have come to know, one channel might be better one day and completely flip the next. What's working for you now? Then, tell us in the comments if you're a brand, store, or individual.

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