A SNEWS® exclusive -- When Tubbs and Atlas, following the K2 acquistion, moved snowshoe production to China in 2004, Arnaud Claude, then head of international marketing and sales for the company was out of a job. Now, he's back in the snowshoe business with his own company -- a U.S. partnership with French manufacturer TSL. TSL has tested the U.S. waters before, distributed by Lowa, without much success. What makes Claude think this time will be any different? With backing by the state of Vermont, and an experience pool of employees from former Tubbs days, Claude tells our reporter he's looking to grow the market AND take market share from Tubbs and Atlas. Can he? Listen in.
K2 acquires Atlas, Tubbs and Little Bear Snowshoes
K2 Inc. announced Oct. 20 that it acquired WinterQuest, parent company of Tubbs Snowshoes, Atlas Snowshoe Co. and Little Bear Snowshoes, for an undisclosed amount. The purchase price includes stock, cash and the assumption of debt. WinterQuest had total sales of $18.6 million for ...read more