In response to outdoor industry concerns about public lands issues in Utah, The Conservation Alliance, Outdoor Alliance, Outdoor Industry Association, and Outdoor Retailer will hold a march during the trade show.

Utah State Capitol

Utah State Capitol building. // Photo: Wikimedia Commons

Outdoor Retailer, The Conservation Alliance, Outdoor Industry Association, and Outdoor Alliance announced Wednesday that they will hold a march to the Utah State Capitol during the trade show in July.

The “This Land is Our Land” march will convene at 4:30 p.m. on Day 2 of Outdoor Retailer—Thursday, July 27—in the South Plaza of the Salt Palace Convention Center. Once everyone reaches the Capitol, industry leaders and experts will hold a rally to discuss public lands issues and actions the industry can take.

“The This Land is Our Land march at summer Outdoor Retailer spotlights that public lands across America are truly the foundation of the outdoor industry, providing incredible landscapes and waterways for people to come together and experience the awe of the outdoors,” said Amy Roberts, OIA executive director, in a press release about the march.  “We aim to communicate that America’s national treasures require investment and effective management today and for generations to come—and they must remain accessible for all Americans.”

Speakers at the rally will include tribal leaders from Utah, leaders from the outdoor industry, athletes, and policy makers.

All are invited to participate in the march, including interested citizens outside of the industry who are not attending Outdoor Retailer. The show floor will remain open until 6 p.m. for those who wish to continue business.

“The outdoor community has been in the national spotlight because of its fervent passion for protecting the public lands we all enjoy,” said Marisa Nicholson, show director for Outdoor Retailer, in the press release. “This is not a one-and-done issue. While Bears Ears National Monument status has been a catalyst for our community, it’s just the most currently visible example of what will be a long, hard series of national debates. This march will harness that passion by providing a responsible yet energized path to celebrate what is so important to all of us, and about which we need to be heard.”

To RSVP to attend the march, reply through the event listing on Facebook.