Industry Buzz: OIA's new policy director, plus news about Tepui, Rossignol, REI, Nite Ize, and SIA

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  • Can you imagine outdoor brands setting fires to unsold inventory? Here's some news we hope we never have to report on. Reports surfaced last week (and in some cases, months ago) that Burberry and other fashion brands were setting fire to perfectly good merchandise to apparently preserve scarcity and exclusivity.
  • Outdoor Industry Association has a new state and local policy director. David Weinstein will lead close-to-home recreation advocacy. He is currently the Western conservation finance director for The Trust for Public Land, where he advises local and state governments throughout the west on how to design, pass, and implement legislative initiatives and electoral measures that create funding for land and water conservation. Read more about him and his goals here.
  • In other OIA news, they're hiring a development and grants coordinator for the Outdoor Foundation: 
  • What a team! Meteorite PR has partnered with Snowsports Industries America (SIA) to be their public relations agency of record, overseeing all PR efforts for the industry trade association.
  • Rossignol Apparel and Dale of Norway have consolidated the brands within one sales agency in the Rockies-Intermountain and Mid-Atlantic regions, and in New England, according to a press release. 
  • REI is opening its very first store in Alabama in Fall 2019. Gail Kirkland, REI retail director for the southeast region, is quoted in this article as saying that there are already 11,000 members in the state.
  • Neighbor news: Just around the corner from SNEWS in Boulder is one of Nite Ize's buildings. The company is locating its new global distribution headquarters is a 160,000-square-foot warehouse to the north, consolidating two existing sites. The new space will give the company room to grow.
These bags are made out of upcycled tent travel covers.

These bags are made out of upcycled tent travel covers.

  • Following in the footsteps of many other brands, Tepui has started an upcycle program to transform worn tent travel covers into unique backpacks and gear bags. The program will first launch to customers, then the bags will be for sale as individual accessories or as the UpCycle bundle.