Industry Buzz: #MidtermsMatter, Merrell, UBB, Vasque, One Eleven, and more

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Keep up by reading Industry Buzz. Here are today's top headlines:

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  • #MidtermsMatter: Patagonia and a number of other companies gave its employees the day off to go vote. How do you feel about midterm results?
  • Merrell has launched the One Trail project to celebrate diversity on the trail and seek to contemporize attitudes about outdoor participation. The first element of the campaign is a mural of portraits taken on trails across the country on Sept. 1, commemorated in an online gallery at Merrell.com/OneTrail.
  • For the third year in a row, United By Blue (UBB) is urging consumers to re-evaluate their plans the day after Thanksgiving and participate in a Blue Friday DIY cleanup. This time around, UBB will be collecting and sharing data from the initiative with the science community.
  • David Vela's confirmation hearing as National Park Service director is slated for Nov. 15, when he will be considered by the Senate Energy and Natural Resources Committee. Vela was nominated for the role in August and if confirmed, would bring decades of experience in the service.
  • HydraPak has acquired Boulder-based Polar Bottle, the first re-usable water bottle to address heat loss during long rides. “Our brands share many common values, and we look forward to building on their legacy," HydraPak CEO Matt Lyon said in a news release.
  • One Eleven, maker of solar-powered watches, has partnered with OutsidePR to manage its public relations and communications strategy in North America.
  • Diamond Brand Outdoors announced the promotion of Lauren Rash to Chief Operating Officer. Previously VP of Operations for Diamond Brand Gear, Rash has been with the brand since 2016.

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