Keep up by reading Industry Buzz. Here are today's top headlines:
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- New wilderness courses: REI Co-op and National Outdoor Leadership School (NOLS) are launching Wilderness Safety Training ($245 for REI members and $275 for non-members) to the general public. These programs will allow students to benefit from NOLS field curriculum on a weekend timeframe, closer to home.
- BLACKYAK was invited to attend Grassroots Outdoor Alliance Connect buying show this November, the invitation-only national event for independent specialty outdoor retailers. “BLACKYAK is committed to brick and mortar specialty retail, as we believe that is the best way to experience our brand’s bold style lines, innovative materials, and unique construction techniques used in every product in our line," said Jeff Krahenbuhl, North American Sales Director.
- Dream job promotion: PrAna is seeking one person who is willing to quit their day job to pursue their passion, from pastry chef to filmmaker. To entice them to take the leap, prAna is offering $100,000. Applicants must submit a one- to three-minute video detailing their current job and their dream job. Deadline is Sept. 16.
- Tech supports the parks: Apple is donating $10 to the National Parks Foundation for every purchase made with Apple Pay at Apple's website, an Apple retail store, or the Apple Store app. The promotion ends on Aug. 25.
- Reusable sample cups: Vessel Works has expanded in its home of Boulder County. The program allows cafe goers to check out a metal reusable cups between multiple cafe locations in Boulder and use it for up to five days. Return kiosks are located around town.
- New adidas athlete: Mikaela Shriffin joined the team in a multi-year partnership with the brand. Adidas plans on using Shiffrin in global brand initiatives to help push new messaging and support surrounding female leaders in sport.
- Wolf attack: A family of four from New Jersey was attacked by a wolf in Banff National Park last week. “A guardian angel from the tent site next to us, who we later found out was named Russ, heard our screams and came over to our site and kicked the Wolf and it finally let go of Matt,” Elisa Rispli, the wife of Matt and mother of two boys, wrote in a Facebook post.
- Johnson Outdoors Inc. appointed Larry Baab as group vice president of camping and watercraft recreation. Baab will oversee camping brands Eureka and Jetboil, and watercraft brands Old Town, Ocean Kayak, and Carlisle.
- Thule Group AB announced that Lennart Mauritzson is leaving his position as CFO to take on the role as CEO of the privately-owned family company Backahill AB in Ängelholm, Sweden.