Outdoor: Did You Hear?...

Indigo Equipment hires first employee, Action Optics hires Pale Morning Media, Walls reps Arborwear, PrAna hires KCPR, Scot Lee leaves Mountain Sports, American Whitewater has new events coordinator, BackcountryStore.com adds paddle sports, Recreation Adventure Law & Liability seminar, ...
Author:
Publish date:

>> Indigo Equipment has hired the company's first official employee -- not counting owner/operators of course. Kristen Simpson has joined the team as the company's product manager and the sales/marketing assistant. Based out of Indigo's Jackson Hole office, Simpson is a former Life-Link and Croakies sales rep and can be reached at 307-734-1445, or Kristen@indigoequipment.com.

>> Action Optics (www.actionoptics.com), a manufacturer of performance polarized eyewear for professional fly-fishing guides and casual enthusiasts, has hired Pale Morning Media to conduct a national public relations campaign for the company.

>> Harrison Walls & Assoc. is now representing Arborwear in Calififornia, Arizona, Nevada and Hawaii.

>> PrAna, a designer and manufacturer of adventure climbing apparel, has retained Kristin Carpenter Public Relations (KCPR) as the company's public relations agency.

>> Scot Lee is departing Mountain Sports in Boulder, Colo., following the decision to eliminate the position of general manager in the store and to distribute the incumbent responsibilities of that position to other positions. Lee tells SNEWS that, "The difficult decision was made as a result of the impact of the continuing adverse economic effects that our store has faced local, state and national economy. Primarily, my role will be filled by Gilles Lapierre, the president of our company, with the aid of several others." Lapierre can be reached at gilles@Mospo.com. Lee can still be reached via email at scotdlee@msn.com.

>> American Whitewater has a new events coordinator and volunteer editor for its publication, American Whitewater. Mardee Allcorn is the events coordinator, joining Michael Phelan, AW events director, in the Asheville, N.C., office. Tim Nickles of Boulder, Colo., will begin editorial leadership for the American Whitewater beginning with the May 2003 issue.

>> BackcountryStore.com -- www.backcountrystore.com -- has launched a new paddle sports category. In addition, the company is holding to its customer promise of free shipping, so all paddlesports gear will come with free shipping, including shipping large boats. A quick visit online by the SNEWS team revealed the new paddlesports category offers boats from Perception, Prijon and Dagger, paddles from Prijon and Werner, and accessories such as spray skirts, PFDs and safety gear from Lotus and Kokatat. The category also has a full line of Yakima racks available, incorporating Yakima's Fit Kit to help you research the right clips and bar length for your car or truck. SNEWS View: As long as they keep selling boats at full retail, the no charge for shipping will likely become a small, yet somewhat disconcerting blip on the radar of other paddlesports stores around the country. If Backcountry starts playing the discount game, though, expect an uproar to begin.

>> Mark your calendars for what looks to be a very interesting seminar on Recreation & Adventure Law & Liability being held in Vail, Colo., April 10 and 11, 2003. The program will be co-chaired by recreation liability expert, Catherine Hansen-Stamp. In addition to Stamp, insurance representatives, and well-known industry representatives from around the country, including folks from the National Outdoor Leadership School and Outward Bound, will be participating and speaking. Legal and risk management issues will be addressed including staffing, internal policies, crisis management and defense of claims, the doctrine of inherent risks and its interplay with the law of negligence, screening and disclosure, release and indemnity, equipment use and liability issues, asset protection, insurance and more. For more information, or to register, click on: www.cle.com/upcoming/e3vairec03.shtml.

Related

Outdoor: Did you hear?...

>> On the heels of a huge growth spurt in 2002, Mike Hosey, president of HighGear, told SNEWS® that the company again exceeded projected growth in 2003 reporting sales up 256 percent from the previous calendar year. Hosey told us a significant portion of the sales growth can be ...read more

Outdoor: Did you hear?…

For the week of April 12-18>> If you've ever wanted to attend the Outdoor Industry Rendezvous or been there in the past and don't want to miss it this year, act fast -- by April 30 -- to get $100 off the registration fee. Coordinated by the Outdoor Industry Association, this ...read more

Outdoor: Did you hear?...

>> Despite rumors to the contrary, Outdoor Retailer show management confirmed with SNEWS that Winter Market remains a four-day show. Outdoor Retailer Trade Show Director Peter Devin told SNEWS that, "while there is strong interest in exploring a three-day show, there is by no ...read more

Outdoor: Did you hear?...

>> GERMANY -- Gert "Ma" Boyle, chairwoman and advertising icon of Columbia Sportswear, was awarded the first ispo Lifetime Achievement Award on Feb. 2. Boyle and her son and company president Tim Boyle flew directly from Outdoor Retailer Winter Market to the Munich-based ispo ...read more

Outdoor: Did you hear?...

>> Time is running out to register for the upcoming Outdoor Industry Association Rendezvous, being held Oct. 2-5 at the Vail Cascade Resort & Spa in Vail, Colo. SNEWS has just checked the attendee list which is quite impressive, as is the lineup of speakers and seminars, ...read more

Outdoor: Did You Hear?...

>> Indigo Equipment has added veteran designer and outdoor athlete Pete Hill to the Indigo design group. Hill, who is responsible for designing Indigo’s current line of backcountry packs, will formally join the company as a third partner beginning March 1. Hill's 25 years of ...read more

Outdoor: Did you hear?...

>> The now very recognizable yellow ``Live Strong'' wristband produced by the Austin-Texas based Lance Armstrong Foundation that supports cancer research -- named for the six-time winner of the Tour de France -- has sold seven million bands for $1 each since May. Plans call for ...read more

Outdoor: Did you hear?...

>> Note to marketing flaks -- don't use a term to promote or define a feature technology if you really don't know what it means. Take for example, a recent story in Popular Science -- click here to read -- that takes Docker's to task for using the word "nanotechnology" to define ...read more

Outdoor: Did you hear?...

>> The eighth annual Outdoor Industry Association Rendezvous held in Vail, Colo., from Oct. 2-5, brought together 202 industry leaders, a 10 percent increase over last year's attendance. The event was strongly supported by a long list of sponsors including: REI, Merrell, ...read more