Outdoor brands expand at Interbike

Several outdoor brands, such as The North Face, Osprey and Keen, were in Las Vegas at the Interbike trade show, Sept. 14-16, 2011, expanding their presence and products to the bike community. SNEWS was there to report on what’s new for 2012.
Author:
Updated:
Original:

Several outdoor brands, such as The North Face, Osprey and Keen, were in Las Vegas at the Interbike trade show, Sept. 14-16, 2011, expanding their presence and products to the bike community.

For The North Face, it was the company’s first year at the show, building on its third year in the bike category under its action sports division.

“The feedback has been great… we’re out of brochures and business cards,” said Nick Hau, a TNF sales rep for California tending the company’s Interbike booth, which was quite a bit smaller than its dominant booths at shows like Outdoor Retailer. “Obviously there’s a lot of curiosity in what we’re doing here.”

The North Face debuted several new products specific for bike including its men’s and women’s Hayes bike commuter button-down, short-sleeve woven shirts (MSRP $75; photo, right), which incorporate 3M Scotchlite yarn into the plaid pattern for reflectivity at night. There’s also a jacket and shorts sewn with the same reflective yarn.

On the mountain bike side, The North Face partnered with its sister brand Pro-tec, to develop the Downieville Colab men’s shorts (MSRP $190). The shorts are made to withstand freeride beatings with a 400-denier fabric exterior and a Pro-tec interior liner with pads over the thighs, hips and tailbone.

Osprey, in its second year at Interbike, introduced three new pack lines at the show, including one for the growing sport of bikepacking where cyclists travel overnight in the backcountry. The new Escapist 20-liter (MSRP $99) and 30-liter (MSRP $129; photo, left) packs provide tried and true comfort and carry features the company has learned are valuable in packs for the outdoor customer, said Osprey bike marketing manager Jeff Fox.

“For a lot of bike companies here, a pack is a secondary item, but for us, we’ve always been focused on how best to carry a load,” Fox said. “What bike consumers want is lightweight and comfort, so it’s not too different than outdoor.”

Osprey also debuted the Zealot Series, 10- and 16-liter packs (MSRPs $129, $149), with easy access to biking gear through a pull-out tool pocket at the bottom, a shoulder strap pocket, hip belt pockets and a padded front compression pocket for body armor.

Keen, in its fourth year at Interbike, updated its Pedal collection of footwear (fitted with cycling clip-in soles) with some new materials and colors, but no new lines. The company sees a good fit with its culture and the commuter bike crowd, sales rep Jim Purdy told us at the show.

“We’re not trying to be super hardcore technical,” he said. “We’re more focused on lifestyle with technical aspects that are relevant to the cycling community.”

Preliminary figures from Nielsen Expositions, which operates the show, said about 24,000 people (including retailers, exhibitors, press, etc.) attended the event this year. That’s about on par with the previous year and also includes attendance to the Health + Fitness Business Expo held concurrently with Interbike, officials said.

--David Clucas

Related

interbike_logo_red.jpg

Interbike 2010: Crossover the buzzword for outdoor brands at the annual bike show

The line between the outdoor and cycling industries continues to blur. Dozens of brands that attend Outdoor Retailer also exhibited at Interbike in Las Vegas, Sept. 22-24. And OR continues to be more cycle-centric with a bike share program spearheaded by core cycle-cool brand ...read more

interbike_logo_red.jpg

Rumored 2011 Interbike/HFB date change conflict with Outdoor Retailer Summer Market creates uproar

It’s no secret that Interbike has been considering a date change to August from its traditional late September time for a while – SNEWS® first mentioned this in a January 2010 story.  But in the last few days unconfirmed rumors in several outdoor and bike trade publications about ...read more

interbike_logo_red.jpg

Interbike '09 attendance indicates retailers feeling somewhat better…at least in bikes

Could it be the Interbike trade show in Las Vegas was a harbinger of economic recovery and of a shifting in retailer moods heading into 2010? The trade show floor seemed abuzz with optimism, thanks in large part to strong retailer attendance. The show's increase in retail ...read more

WingFlyerZ150.jpg

Health & Fitness Business ’11: Vibration trainers still strong, plus products to get fit outdoors and ease sore muscles

SNEWS continues its post Health & Fitness Business Show 2011 coverage with a look at the vibration trainers, massagers and other products at the show. For our previous recap on strength equipment at the show click here. For our recap on new cardio equipment, click here. Strength ...read more

Interbike 2010 Opens with Interbike OutDoor Demo

LAS VEGAS - Sept. 21, 2010 - Today hundreds of retailers are at Day 2 of Interbike OutDoor Demo in Boulder City, Nevada demoing the latest bike products before the indoor portion of Interbike 2010 begins tomorrow at the Sands Expo and Convention Center in Las Vegas. While at ...read more

HFB_Blue.jpg

Health & Fitness Business ’10: Huge buyer growth, show taps into energy of onsite Interbike

The intent of the co-location of the Health & Fitness Business Expo with the Interbike show in Las Vegas seemed to have rung true: Buyer and attendee numbers more than doubled, exhibitors said they liked the energy exuding from the sprawling Interbike show down the hall, and a ...read more

HFB_Blue.jpg

Health & Fitness Business ’11: Sponsors, exhibitors coming aboard; SNEWS back as media sponsor

The second year in its co-location with the Interbike show in Las Vegas, the Health & Fitness Business Expo is expected to grow, plus it’s moving to a prime spot next to registration. With preparation for the Sept. 14-16 show by Nielsen Expositions in full swing, both exhibitors ...read more

Interbike Expands Digital Platform for Exhibitors and Retailers

San Juan Capistrano, Calif. - June 21, 2010 - Interbike today announced its plans to launch a web-based business-to-business community for the bike industry called "Interbike Hub" that connects retailers and manufacturers before, during and after the Interbike International Trade ...read more

Health+Fitness Business to be Held with Interbike September 2011 in La

FOR IMMEDIATE RELEASE Health+Fitness Business to be Held with Interbike September 2011 in Las Vegas SAN JUAN CAPISTRANO, Calif. – Oct. 13, 2010 – Organizers of the Health+Fitness Business Expo (HFB) today announced it will follow its sister show's lead and again hold the 2011 ...read more