O.R.D. Schedule of Events Deadline Approaching – Parties, press conferences, other events or gatherings
The deadline to submit information about your trade show events (press conferences, celebrity appearances, autograph signings, prize drawings*, contests*, giveaways*, happy hours, parties and other hoopla) for the O.R.D. Schedule of Events is July 11, 2011.
To submit your event/party/or seminar for O.R.D. publication consideration, email the SNEWS/O.R.D. editors at firstname.lastname@example.org. Include the following information in EXACTLY this format, only in an attached Word document (again, no PDFs please as we will NOT consider them for publication):
1. Event name (if possible, make it fun, catchy and creative -- and NO more than eight words).
2. Category for it to be listed in (you may choose ONLY one of the following six):
- Munchies, Happy Hours & More
- Cool Stuff for Small Donations*
- Free Stuff
- After Hours
3. Date of the event
4. Time the event begins
5. Time the event ends
6. Booth number and your company name
7. In 25 words OR LESS, describe why anyone should pay attention to your event. Again, make it compelling and fun! If you give us more than 25 words, we may not run your event, so keep it tight.
*If you are not donating 100% of the proceeds (i.e., not just the profits) you will not be included in this section. Note that show guidelines stipulate that you are not permitted to sell anything at Outdoor Retailer unless all the money goes to a legitimate 501(c)3 non-profit company.
If you have a change or a late addition (we all know how party planning can go), feel free to continue to email the 411 to email@example.com – concise is best. We can’t promise anything that is sent to us after the deadline will be included, but we will certainly do our best.
Submitting news to the O.R.D. team to consider for publication
News never has a deadline, but the sooner you get your Outdoor Retailer-related press releases to our editors the better. We’re always looking for newsworthy information about your company’s trends, marketing strategies, sponsorships, advocacy efforts, promotional campaigns, overall product line launches, fun events and parties, and even funny show stories. BUT…any news we consider for O.R.D. must be specifically relevant to the show -- something at the show, being unveiled at the show, announced at the show, etc.
In sum, if it is news that folks can follow up on at the show then O.R.D. wants to know about it. Send this information to the editors of SNEWS at firstname.lastname@example.org. Chances of inclusion improve if you send your information in the form of a well-written press release via an attached Word document (no PDFs please) with an accompanying supporting photograph, if pertinent to the pitch, and in a high enough resolution to print. Please also include the best contact(s) to reach for further questions, and their best mode of contact before and during the show. And the booth number is mandatory too.
I am not an official exhibitor, but I want to get my news into the O.R.D. How do I do that?
You MUST be an official exhibitor or officially showing to be included in the O.R.D. as part of any editorial or photography coverage; however, you are certainly welcome to advertise in the O.R.D. provided there is space available. Contact our sales team at email@example.com.