Omega Pacific phases out distributors, turns to rep force - SNEWS

Omega Pacific phases out distributors, turns to rep force

Omega Pacific has announced that the company will immediately begin phasing out its network of climbing equipment distributors and replace them with regional, independent sales reps and an expanded in-house customer service team.
Author:
Updated:
Original:

Omega Pacific has announced that the company will immediately begin phasing out its network of climbing equipment distributors and replace them with regional, independent sales reps and an expanded in-house customer service team. The change will be implemented over the next six months.

The decision to go direct to dealers was made when Omega began analyzing the company's needs for expanding and growing its business. During that process, the company decided it had to have more control over its brand image as well as direct communication with its dealers to achieve its goals.

"This decision was tough because we understand the impact it has on our distributors, but for Omega to continue growing, we need to have complete control over all aspects of our business," said Michael Lane, director of sales and marketing. "We've also got to have personal relationships with our dealers and support them with our commitment to their success."

According to Lane, as Omega moves its distribution direct to specialty climbing shops, dealers can expect in-store clinics, event support, POP displays and a new marketing campaign designed to drive customers into its stores.

This marks quite a change in direction for the company, which has maintained solid relationships with distributors Adventure 16, Bluewater, Climb High and Liberty for the most of the company's 20-year history. The company stated that the four distributors were notified in November and shortly afterward, retail stores were mailed details of the switch by company President Bert Atwater.

Already, the company has announced the hiring of reps in three key regions. Bill Blazewicz and Brian Hamann of Points North Trading (978-463-2806) will handle duties in New England, New York, New Jersey and Pennsylvania. Bret and Kathleen Fishman of X-treme Fun Sports (303-440-6557) will service dealers in Wyoming, Colorado, Utah, New Mexico and Texas. Chuck Blackwell of Straight Up Sports (805-474-8188) will take care of dealers in California, Nevada and Arizona. Each can be reached at the following:

For more information, contact Lane at 800-360-3990 or michaellane@omegapac.com.

Related

Omega Pacific consolidating after 'Get out of Jail' card

Omega Pacific will begin consolidating its operations in June by combining separate manufacturing plants and administration offices into a new, single location approximately a mile from its two current facilities. Omega Pacific's announced move comes on the heels of a May 13 ...read more

Omega Pacific partners with Liberty Mountain

SALT LAKE CITY, U.T. (April 7, 2007) – Omega Pacific, a leader in climbing, rescue and industrial safety hardware, partners with Liberty Mountain to distribute their full line of products.Omega Pacific celebrates twenty-five years building and supplying the best in climbing, ...read more

Did you hear?... Bill Griggers to leave Omega Pacific

Bill Griggers has decided to leave Omega Pacific after four years with the company as director of sales and marketing. Griggers will be replaced by Michael Lane, who has been with Omega since July 2000. Griggers, co-founder of Trango USA and formerly general manager of Bluewater ...read more

Omega Pacific Quickdraw Raises Funds for Ovarian Cancer Research

Omega, the 24th letter of the Greek alphabet, signals the end of something. Climbing gear manufacturer Omega Pacific introduces the Telos keylock quickdraw that's helping the HERA Foundation put an end to ovarian cancer. The word telos is Greek for “purpose” or “goal,” ...read more

Last Chance phases out consumer sales

Last Chance Sportswear is phasing out the company's consumer operations to focus entirely on private label and corporate apparel sales, Terry Hillegas told SNEWS in late July. Hillegas purchased the company, which was founded in 1991, in 1998, but despite strong grassroots ...read more

Hurricane-Kayak-Logo.jpg

Hurricane Kayaks shakes up rep force

Hurricane Kayaks has laid off three independent reps and is moving to a “hybridized rep force” to improve its service to dealers, Brad Taylor, vice president of sales and marketing for Hurricane Kayaks, told SNEWS®. “We’ll use independent reps in territories where it makes ...read more

Two silver carabiners on white background, engraved with Omega USA and *FORCE*

SMC to produce Omega carabiner line

Ferndale, WA. February 25, 2020 - Seattle Manufacturing Corporation (SMC) announced today that it has purchased the tooling and machinery to produce Omega Pacific’s top selling carabiners - specifically the ISO forged D’s, Ovals, and select HMS models. On January 20 of this ...read more

Mike Burns, majority owner of Backwoods, forced out

Mike Burns, a 64.5-percent shareholder and for 21 years the president of Backwoods, a Wichita, Kan.-based, retailer with eight stores, walked away from his job on Aug. 28 after signing the company over to its founder and 26-percent shareholder, Lewis Mull. A minority shareholder ...read more

Crocs_Logo.jpg

Crocs ceases IP enforcement on behalf of its distributors

The last 12 months have not been good ones for Crocs (CROX). Shortly after having the EU invalidate one of its patent registrations in Europe, the International Trade Commission ruled in April 2008 that one of Crocs' patents was invalid -- and, in addition, it was concluded that ...read more