OIA Outdoor University: Turning Shoppers into Buyers

First they shop and then they buy! How to make money today! If you want your best customers to buy your products you have to motivate them to shop.

First they shop and then they buy! How to make money today! If you want your best customers to buy your products you have to motivate them to shop.

Turning Shoppers into Buyers is for retailers who want to take information about what is selling, what your customers are thinking and turn the information into increasing sales and greater profits.

Based on millions of transactions and thousands of consumer interviews, Leisure Trends Group has the most robust information in the world on your customers. We will show you:

  • How to drive traffic
  • How to make sure you have what your customers want/need
  • How inventory can be reduced while you increase sales
  • How to incorporate this information into your marketing, merchandising, buying and profit plan

Outdoor University, an affiliate of the SNEWS Retail College, programs are free to all OIA members and SNEWS Retail College subscribers and $99 otherwise. To view the recorded Turning Shoppers into Buyers Webinar, please click here.


OIA Webinar Nov 11: Turning Shoppers into Buyers

Turning Shoppers into Buyers Webinar Set for November 11BOULDER, CO (October 28, 2009) – On Wednesday, November 11, from 2:00 p.m. through 3:00 p.m. (MST) Outdoor Industry Association (OIA) will present Turning Shoppers into Buyers, a live Webinar workshop. This webinar is for ...read more


OIA Outdoor University: Converting to a new POS system

Juggling new products, pricing changes, promotional programs and inventory shifts can be a daunting challenge for small shops or mega-retailers alike, and changing POS systems or updating tools to keep up is complicated. Is it worth it to change your POS system? How can you be ...read more


OIA Outdoor University: Staffing for Summer: Hire Wisely, No Regrets

Summer is coming—and so are your customers. The wise retailer is prepping on all fronts. One of the MOST CRUCIAL (and expensive!) areas of preparation is in staffing. Having the right staff—fully trained and ready to go—in time for your increased traffic is one of the smartest ...read more


OIA Outdoor University: Selling to Women – PMS (Product, Merchandising, Service)

Kim Walker, founder and president of Outdoor Divas, presents a compelling webinar on PMS (Product, Merchandising, Service) to give your staff the tools to make the shopping experience of your store's female customers unbelievable! We all know that, in general, women like to shop. ...read more


Quick Response barcodes aim to turn browsers into buyers

In today’s on-demand society, industry manufacturers are tapping into mobile devices by way of Quick Response matrix barcodes -- those pixel-looking graphic squares -- on product packaging, fixturing and advertising to turn a passive browsing customer into a take-action buyer. ...read more


OIA Outdoor University: Listen to ‘Growing Outdoor Participation...and Your Customer Base’

Mark McKinght, e-commerce and marketing director for specialty outdoor retailer Rock/Creek, hosted a webinar classroom, “Growing Outdoor Participation...and Your Customer Base,” on May 12, 2010, at 2 p.m. MST. The Outdoor University is an affiliate of the SNEWS® Retail College, ...read more


OIA Outdoor University: The Evolving Role of the Independent Rep

Brad Werntz, owner of Pemba Serves, presented an insightful and educational review of the model reps in the outdoor industry have been using and a fascinating look ahead at new technologies and media habits that can broaden a rep’s reach and effectiveness while conserving their ...read more

Mystery Shopper: Sleeping bag sale goes cold

This is another installment of our continuing and occasional series of stories about our mystery shopping experiences at outdoor stores around the country. Our intent in running these stories is and will always be as an educational tool. Even though we do mention the store name ...read more

Mystery Shopper: Sucking the "special" out of "specialty"

Since we were visiting the land of palm trees, winter warmth and New York escapees, we decided to drop into Precision Fitness Equipment in Altamonte Springs, Fla., for what we hoped would be another of our great shopping experiences. Unfortunately, that was not the case, but more ...read more