On Wednesday, October 13, Rod and Sharon Johnson, owners of Midwest Mountaineering, will present the Outdoor University webinar, “Marketing Your Locally Owned Business.” During the educational workshop, attendees will learn about the techniques used by Rod and Sharon to market their store, what worked and what didn’t, and how they recommend personalizing customer interactions to successfully increase sales. All Outdoor University webinar classrooms are scheduled from 2 to 3 p.m. MST.
Started over 40 years ago in Rod’s kitchen and named Retailer of the Year in the SNEWS/Backpacker Retailer of the Year Awards last January, Midwest Mountaineering's sales and profits have shown yearly increases during the current recession. The Johnsons said they feel this is due to providing a fun shopping experience and being a locally owned business, and they’re planning to share their insights and tactics with others who face similar challenges.
Programs by the Outdoor University, an affiliate of the SNEWS Retail College, are free to all OIA membersand SNEWS Retail College subscribers, and $99 otherwise. To receive your SNEWS subscriber free registration form, send an email to firstname.lastname@example.org.
Want all your staff to be able to participate in the Outdoor University/SNEWS Retail College webinar series? Just have them register for SNEWS and they are automatically enrolled in the SNEWS Retail College -- registration is free! Simply share the following URL with all your friends and store employees: http://www.snewsnet.com/SNEWSFreebie/OURetailCollege.html
Upcoming 2010 Outdoor University/SNEWS Retail College webinar classes (all begin at 2 p.m. MST):
November 10 – How to Form a Key Vendor Marketing Alliance
Guest Instructor: John Mead, president, Adventure 16
December 8 – Working With, Not Against Big Boxes
Guest Instructor: Darren Bush, owner, Rutabaga Paddle Sports