OIA Insider: Topline reports being released - SNEWS

OIA Insider: Topline reports being released

This week, Outdoor Industry Association will release its semi-annual Topline Retail Sales Report. The report focuses on point of sale data for five outdoor product categories (Equipment, Equipment Accessories, Apparel, Footwear, and Paddle) over a six-month period through the outdoor specialty retail, outdoor chain, and outdoor Internet/catalog channels.
Author:
Updated:
Original:

This week, Outdoor Industry Association will release its semi-annual Topline Retail Sales Report. The report focuses on point of sale data for five outdoor product categories (Equipment, Equipment Accessories, Apparel, Footwear, and Paddle) over a six-month period through the outdoor specialty retail, outdoor chain, and outdoor Internet/catalog channels.

At first glance, the Topline Retail Sales Report is a behemoth 300-plus page report filled with numbers, statistics and graphs laying out in detail POS sales data for the spring/summer season. Sitting heavily on the table, the report is daunting to say the least. It seems as if an advanced degree is required before anyone should even think of delving into the number filled pages. But looks can be deceiving.

The report most certainly contains a wealth of information beyond what is or isn't selling, dollars sold, units sold, etc… Taken in context, the OIA Topline Retail Sales Report can provide insight into the trends that are driving growth in our industry. Taken in combination with Outdoor Industry Foundation's Participation Study, the data from OIA's Topline can prove invaluable.

That is why OIA's research desk is constantly poring over numbers. Looking at not only OIA and OIF's proprietary research, but also any research that may have bearing on our industry. As a benefit to all Outdoor Industry Association members, OIA's research desk goes well beyond the numbers to provide insight and intelligence into our ever-changing retail landscape.

If you are currently an OIA member, you will be seeing an Executive Summary, filled with trends and insights from the Topline Report in your mailbox soon. In case you are one of those rare people who enjoys pouring over scores of data, you will also receive the complete report in electronic version on CD.

If you are not a member, now would be a good time to consider joining. Not only does OIA keep the members informed of the latest trends, but it provides a host of cost-saving benefits.

SNEWS® and Outdoor Industry Association have teamed up to provide our readers with information updates from OIA. These updates will be published in SNEWS® every two weeks and will provide our readers with insights into OIA programs, benefits, initiatives and more that serve to provide a solid foundation for industry growth. If you are not already an OIA member, we encourage you to become one. For more information, go to www.outdoorindustry.org.

Related

OIA Topline Retail Sales Report offers revealing peek at last six months

Outdoor Industry Association released the results of its semi-annual Topline Retail Sales report on Nov. 7. The report focuses on point-of-sale data for five outdoor product categories (equipment, equipment accessories, apparel, footwear and paddle) collected over the ...read more

OIA-Topline-view.jpg

OIA Insider: Check the sales pulse online with OIA’s monthly Topline Retail Sales Report

The Outdoor Industry Association (OIA) Monthly Topline Retail Sales Report is now available for online viewing. The monthly topline will be released about 5 weeks after month end. The online format includes a topline market summary with an overview and analysis, topline report ...read more

OIA Insider: What's the real story with women?

According to Outdoor Industry Association's recent Topline Retail Sales Report, women are buying outdoor apparel and footwear at an unprecedented rate. In outdoor chain stores, women's sportswear tops have shot up 155 percent over the last two years from $22 million in 2003 to ...read more

OIA Outdoor Topline Report for August: Soft Sales

August Outdoor Sales Soft Upward Movement in Certain Climbing, Camping, Footwear and Energy Food Categories BOULDER, CO (October 7, 2009) – Retail sales for all core outdoor stores combined (chain, internet, specialty)* declined six percent compared to last August, moving from ...read more

OIA June Topline Report: June and Mid-Year Outdoor Sales Down

June and Mid-Year Outdoor Sales Down Camping, backpacking and hiking sales remain healthy BOULDER, CO (August 5, 2009) – Retail sales for all core outdoor stores combined (chain, internet, specialty)* dropped 2% compared to last June, moving from $388,488,048 to $382,503,177, ...read more

OIA July Topline Cool Temperatures Chill July Outdoor Sales

Cool Temperatures Chill July Outdoor Sales Select equipment, outerwear and footwear show gains BOULDER, CO (September 2, 2009) – Retail sales for all core outdoor stores combined (chain, internet, specialty)* declined 4% compared to last July, moving from $371M to $358M, ...read more

OIA Insider: It's a numbers game

In August, the Bush administration and Forest Service officials dramatically reduced the government's assessment of how much recreation on national forest land contributes to the American economy, from nearly $111 billion to $11 billion. In almost every struggle between ...read more

OIA Releases Benchmarking Reports

Media contact: I Ling Thompson Outdoor Industry Association 303.444.3353 ithompson@outdoorindustry.org Outdoor Industry Association Releases Benchmarking Reports BOULDER, CO (July 27, 2011) — Two benchmarking reports released today by Outdoor Industry Association indicate ...read more

LeisureTrends_Logo.JPG

Outdoor and snowsports sales up in Leisure Trends Group Feb. 2010 topline report

Leisure Trends Group, continuing to unveil its new, much-improved reporting format, has published the February 2010 Topline retail sales tracking reports which reveal good news for snowsports and outdoor, not so good for paddlesports -- but then who's buying boats when the snow ...read more