This week, Outdoor Industry Association will release its semi-annual Topline Retail Sales Report. The report focuses on point of sale data for five outdoor product categories (Equipment, Equipment Accessories, Apparel, Footwear, and Paddle) over a six-month period through the outdoor specialty retail, outdoor chain, and outdoor Internet/catalog channels.
At first glance, the Topline Retail Sales Report is a behemoth 300-plus page report filled with numbers, statistics and graphs laying out in detail POS sales data for the spring/summer season. Sitting heavily on the table, the report is daunting to say the least. It seems as if an advanced degree is required before anyone should even think of delving into the number filled pages. But looks can be deceiving.
The report most certainly contains a wealth of information beyond what is or isn't selling, dollars sold, units sold, etcâ€¦ Taken in context, the OIA Topline Retail Sales Report can provide insight into the trends that are driving growth in our industry. Taken in combination with Outdoor Industry Foundation's Participation Study, the data from OIA's Topline can prove invaluable.
That is why OIA's research desk is constantly poring over numbers. Looking at not only OIA and OIF's proprietary research, but also any research that may have bearing on our industry. As a benefit to all Outdoor Industry Association members, OIA's research desk goes well beyond the numbers to provide insight and intelligence into our ever-changing retail landscape.
If you are currently an OIA member, you will be seeing an Executive Summary, filled with trends and insights from the Topline Report in your mailbox soon. In case you are one of those rare people who enjoys pouring over scores of data, you will also receive the complete report in electronic version on CD.
If you are not a member, now would be a good time to consider joining. Not only does OIA keep the members informed of the latest trends, but it provides a host of cost-saving benefits.
SNEWSÂ® and Outdoor Industry Association have teamed up to provide our readers with information updates from OIA. These updates will be published in SNEWSÂ® every two weeks and will provide our readers with insights into OIA programs, benefits, initiatives and more that serve to provide a solid foundation for industry growth. If you are not already an OIA member, we encourage you to become one. For more information, go to www.outdoorindustry.org.