Oh yeah...this says branding to me

"An alert reader emailed us a scan of a newspaper ad that is running in every town there is an Ocean State Job Lot. Note the lovely juxtaposition of boats from a "Famous New England Maker" (gee, wonder who that is?) and candle jars, ladies silk sportswear and, yes fertilizers..."
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"An alert reader emailed us a scan of a newspaper ad that is running in every town there is an Ocean State Job Lot. Note the lovely juxtaposition of boats from a "Famous New England Maker" (gee, wonder who that is?) and candle jars, ladies silk sportswear and, yes fertilizers..." -- read more in the SNEWS blog by clicking here.

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