"New thing" introduced by Technogym in Europe

Imagine an elliptical that has been bred with an inline-skate trainer. That's something like Technogym's new cardiovascular piece introduced this summer at an Italian fitness show.
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Imagine an elliptical that has been bred with an inline-skate trainer. That's something like Technogym's new cardiovascular piece introduced this summer at an Italian fitness show.

Called the Cardio Wave, Technogym plays up big-time the alleged butt-shaping abilities of it in the statement: "It's all about the Booty."

Per the company information, which is not available on the Technogym website for the United States or other non-central European countries:

"Statues exhault (sic) it, Shakespeare parodies it, Macy's has manequins (sic) especially designed to show off the shapelier ones like those flaunted and shaken by Jennifer Lopez and Beyoncè. Yes, it's the tush. The part of the body that 80 percent of all women say they worry about on themselves, and also look at on men.* The glutes -- they pop, bop and attract attention world round.

To make them the best, roundest and most bootylicious (sic) they can be takes just one machine and a lot of fun. Cardio Wave."

Technogym, which introduced the piece at the 17th annual Festival of Fitness in Rimini, Italy, in early June hasn't leaked a whisper of it officially to the North American market. Yet.

The company is calling it "a new cardio trend," piecing together a loose timeline of equipment introductions each decade: "Treadmills hit the market in 1965; bikes in 1975; steppers in 1985; and in 1995, ellipticals. 2005 is the year of the Wave -- Cardio Wave."

"Fun, fun stuff," a company spokesperson said casually, noting three years of research and three patents that stand behind the piece.

According to Technogym, it is the first piece that challenges the linear plane, which is a needed concept since humans do not move in straight lines.

Back to the booty bit, the company said, "Never has shakin' it been so much fun and this easy."

SNEWS® View: Interesting piece. Moving laterally isn't easy, which is one reason the inline skate and ski trainers of yore never went very far, other than with truly obsessed enthusiasts. And, yes, despite what Technogym said, it really isn't the first that challenges the linear plane. That aside, it seems to be done in a sleeker way that may be more adaptable to someone other than the well-trained athlete. Perhaps the United States will get a peek at the Club Industry show in November.

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