Climate change is big—so big that we often assume that no ordinary person could possibly slow its progress. And maybe that’s true: One changed light bulb probably can’t preserve Arctic ice or save New England’s maple trees. But when you recruit a handful of bulb-changers, who in turn inspire many more, your momentum generates real power. “Never doubt that a small group of thoughtful, committed citizens can change the world,” said social scientist Margaret Mead. “Indeed, it's the only thing that ever has.”
So when NEMO’s 24 employees decided to band together in a company-wide initiative to reverse climate change, they aimed high. Their Raise the Stakes challenge implemented sustainable food practices, lowered their collective and individual energy consumption, and fortified the forests and wetlands near NEMO’s New Hampshire headquarters. Soon, they’ll try to empower half the world’s population through their “women and girls” effort, and they’ll adopt zero waste habits at work and at home.
Some of those lofty goals turned out to be even harder to hit than NEMO imagined.
“For me, Raise the Stakes was a mix of encouraging wins and tough realizations. I’ve worked a trip to the farmers market into my weekly shopping routine, and have loved meal planning around local, fresh New England food. But during transportation month, I struggled to find affordable and viable public transportation options for my commute. I’m excited to keep working through these tough issues with our team.” —Theresa Conn, supply chain and sustainability coordinator
The food challenge that spurred employees to buy as many local edibles as possible? It was scheduled for early summer, when very few of the region’s home-grown produce was ready for market. And launching a company-wide project during the travel-heavy summer season meant that some employees missed out on big chunks of it. Still, NEMO founder and CEO Cam Brensinger has no regrets--other than wishing the company had embarked upon the project years ago.
“Did we execute Raise the Stakes perfectly? No. Are we making all the sustainable efforts we can as a business? No. But you can’t wait to be perfect to start openly addressing these issues,” he states. “The need to tackle climate change is far too urgent for that. It’s important to start taking action now, no matter how big or small, and do your part to make climate change part of mainstream dialogue.”
“I make a lot of conscious efforts in my own life to be more sustainable, like using reusable containers and coffee mugs, refusing straws at restaurants, but Drawdown has challenged me beyond what I already do. Trail work introduced me to a whole network of environmental conservation that I was not very familiar with, that was going on right in our backyard! It was so fulfilling to put in the sweat and hard work to give back to those efforts that I know will last for year and years to come.” —Emily Balch, customer service
Making climate change part of everyone’s daily focus has been the best part of Raise the Stakes, says Brensinger. Our to-do lists generally include shopping for groceries and getting kids to sports practice—not developing wind power and using safer chemical refrigerants. “These are complex issues to address and easy to put aside in favor of task lists and short-term priorities,” he admits.
But as employees shopped from local farmers, biked to work, raised the thermostats in their air-conditioned offices, and cleaned up coastal wetlands, they made climate change an everyday priority, at home and at work. “We engaged and inspired our team, we reinforced our values with our customers, we found ways to reduce the climate change impact of our business, and we strengthened sustainability as a component of our culture and day-to-day conversation going forward,” Brensinger explains
“It’s pretty sweet coming into the office and seeing our bike rack full, and realizing that everyone is pushing toward the same goal. As a new NEMO employee, it was super encouraging knowing that my personal values fit with team’s.” —Jason Lewandowski, business applications manager (who participated in nearly every single day of the energy challenge by commuting by bike)
Now, climate change no longer seems untouchably big. NEMO employees have started to weigh the necessity of air shipments that sacrifice energy for expediency. They scrutinized the company’s retirement investment program and asked for a socially-responsible option, which hadn’t been offered before. Some employees are moving forward with plans to install solar panels on their houses; some have signed on with Community Supported Agriculture (CSA) farm shares.
“It raised the collective level of conversation internally, and hopefully, externally,” says Kate Paine, NEMO’s VP of Marketing. “And sometimes that’s enough of a first step.”