Nalgene debuts new logo, warns against copying

Nalgene is rolling out a new brand logo for 2003. This move is as much about making it harder for companies to copy the company's products as it is to establish a consistent branding message across the product line.
Author:
Updated:
Original:
Nalgene_logo.JPG

Nalgene Brand Products, a division of Nalge Nunc International (NNI), is rolling out a new brand logo for 2003. The introduction of the new logo (see image to the right -- not viewable in SNEWS News Digest) follows the brand's entrance into the hydration pack market in late 2002. The new logo will appear on all Nalgene-branded products.

"Over the last 18 months, our brand has become a lot bigger than it was five years ago with more products and a strong consumer awareness of who we are, and we're very excited about that. With that growth, however, comes a responsibility to our consumers to be sure they know when they are buying a Nalgene product and when they are not," Margaret Gregory, sales and marketing manager for Nalgene, told SNEWS.

In the press announcement, Nalgene also made it very clear that this move was as much about making it harder for companies to copy the company's products as it was to establish a consistent branding message across the product line. One line, especially, said it all, "The Company plans to step up enforcement of its brand identity."

Gregory told us that while in the past the Nalgene branding has been stamped into the lid and onto the bottom of the company's bottles, the new logo will now appear more prominently on every bottle. Even private label companies will have to agree to have the Nalgene branding displayed along with their own.

SNEWS View: A very smart move for Nalgene and long overdue. SNEWS has been hearing from a number of Canadian retailers about Nalgene knock-offs coming in from overseas that look almost identical to the classic Nalgene loop-top, wide-mouth bottle, but selling at a deep discount. Quality control and brand identity absolutely become issues here. If the overseas market (primarily the Asian market) is going to take the classless tact of endorsing R&D, as in "Rip Off and Duplicate," then Nalgene has to be sure consumers know what they are buying, or risk ultimately having Nalgene's reputation tarnished from the sales of inferior non-Nalgene product. Nalgene products are made entirely in the United States to ISO 9001 standards, which ensure consistent product quality. Nalgene has worked hard to establish its reputation, which was recognized by retailers in the most recent SNEWS Annual Retailer Survey (published for the first time in GearTrends, The Book: Winter Outdoor magazine which is being distributed at SIA, Outdoor Retailer, EORA and ispo). Nalgene's colored bottles were named by retailers as the Top Selling Accessory Category this year, marking only the second time retailers have established a product as a category -- Marmot's PreCip was the first in our 2001 survey.

Related

Nalgene ends distribution with Peregrine after 18 years

As was announced via press releases from first Nalgene and then Peregrine Outfitters, Nalgene has chosen to sever its 18-year distribution agreement with Peregrine, effective March 5, 2008. The decision by Nalgene comes on the heels of Peregrine agreeing to become the exclusive ...read more

SpiritLogo_NoTag.jpg

Spirit Fitness introduces new logo, new brand look; new products coming at HFB show

Feeling the headwinds of the down economy weakening, Spirit Fitness will unveil a fresh look for the 23-year-old company in the next few weeks, with new products launching at the Health & Fitness Business Expo in September. “We’re rebranding Spirit,” President Chris Cox told ...read more

EOG-2008newLogo.gif

Did you hear?...European Outdoor Group has new logo and website

The European Outdoor Group (EOG), an association set up to represent the common interests of the European outdoor industry, now has a new logo and website. Sporting a cleaner and fresher look, the logo remains blue in color to retain some continuity with the original logo. The ...read more

Nikwax warns dealers of unauthorized distribution

Nikwax contacted SNEWS® earlier this week to alert us that the company was informing its dealer base about possible unauthorized distribution of Nikwax products. Nikwax N.A. President Chas Fisher told us the official notification was triggered because a recent return generated ...read more

Nalgene Launches ‘Nalgene Choice,’ An Online Information Resource

ROCHESTER, N.Y. (April 9, 2008) – Nalgene® is well-regarded for its originality and ability to make bottles and containers crafted with very specific end uses in mind. To help consumers easily determine the bottle and material that is right for them, Nalgene has launched ...read more

Aquapac raises curtain on new logo as part of rebranding effort

Aquapac, manufacturers of 100% waterproof cases, shows off its new logo today – one small part in a more comprehensive rebranding initiative being undertaken by the London-based company. The logo, an aqua blue “A” pierced on the left by a white water droplet, is accompanied by ...read more

nuun unveils new logo and branding

Seattle, Wa- To highlight the energy and enthusiasm within the company and its users, nuun proudly introduces a new logo and branding initiative. The first such endeavor since 2001, when nuun revolutionized hydration by providing active people electrolytes, without all the ...read more

Did you hear?... Hooked on the Outdoors is sporting a new logo

Hooked on the Outdoors is sporting a new logo, which debuted on its website this month -- www.ruhooked.com -- and on the magazine cover hitting newsstands June 24. In addition, Hooked is rolling out new video feeds from its national RV "Village Tour" as well as monthly contests ...read more

Tumbler by Nalgene

The Tumbler by Nalgene is a cup, a shaker, a mixer, a measurer, an opportunity to share. The only thing it won’t do is break. The super sturdy NALGENE tumbler can dress up a casual picnic table just as easily as it can cool down a serious hiker. It’s the latest innovation from ...read more