Mountain travel bookings continue uphill surge

Mountain Travel Research reports occupancy for the month of November 2011 was up 4.5 percent compared to a year ago, and that the average daily rate for that lodging rose 4.6 percent at the same time.

Mountain resorts and destinations that participate in the Mountain Travel Research Program (MTRiP) received collective good news from the organization's latest monthly report showing occupancy rising 4.5 precent in November 2011, compared to a year ago, along with the average daily rate for that lodging increasing 4.6 percent.

As of Nov. 30, 2011, on-the-books occupancy for December is up 11.3 percent compared to the same month last year while the average daily rate is up 3.4 percent. On-the books occupancy for the remainder of the season and into the start of summer is just as cheerful for mountain resort communities with year-over-year occupancy currently up 10.4 percent for the next six months (December-May) with double digit increases in every month except March. 

“The mountain travel industry continues to be relatively strong as we move into the full-blown winter booking season,” reports Ralf Garrison, director of MTRiP. “We’re seeing strong growth in both western and eastern regions and a nice continuation of the momentum that started building in early summer and carried into the fall booking season for many destinations.”

The monthly briefing also tracks and assesses national economic indicators and their potential impact on the ski, snowboard and mountain travel industry. For the first time in several years, the five indexes closely monitored by the MTRiP staff were described as positive.

“At this point, we are definitely feeling cheery about the economy as a whole and the continued strength of mountain lodging but it is still uncertain if this is a seasonal setting or the long-awaited recovery,” observed Garrison. “Either way, it is good for the ski industry and the economy as a whole.”

--Peter Kray



How to Sell: Travel Packs

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