Mike Mooers Bio

Author:
Publish date:

Mike Mooers

SNEWS® LLC Minister of Mojo

A long time outdoor industry vet, Mike’s worked on the retail floor and in the corporate trenches. He joined the SNEWS® team in 2007. As founder and past president of OllyDog, www.ollydog.com , Mike built one of the most highly regarded brands in the world of dog gear. Prior to that he was at Sierra Designs and Ultimate Direction where he managed marketing communications, PR, and community relations. And, of course, like many in the outdoor industry, he served his stint at The North Face.

He has also appeared with the California, San Francisco, and Santa Cruz Shakespeare Festivals. Really. But it was a long time ago. The mountains are where Mike’s at home and where he plays. He loves using (but has particular difficulty with) his Tele skis and fly rod. He also backpacks, hikes, swims in the Yuba River, and throws sticks for his dog. He does not run. He is involved with environmental issues and is a strong supporter of Green Corps (www.greencorps.org ), Sierra Watch (www.sierrawatch.org), and the South Yuba River Citizen’s League (www.syrcl.org ).

A fifth generation Californian, Mike lives on 20 acres on “The Ridge” in the Sierra Foothills town of North San Juan with his wife, Suzanne, and dog Odin.

Related

Marcus Woolf Bio

Marcus Woolf served with Outdoor Retailer magazine for seven years, reaching the position of Editor in 2001. In 2002, he returned to his home state of Alabama where he works as a Senior Editor for SNEWS® and as a freelance writer for publications such as Outside magazine. Marcus ...read more

Clyde Soles Bio

Clyde started in the outdoor industry in 1972 when his Dad and uncle founded the second whitewater raft company in West Virginia. In 1980, he began as a part-time sales clerk for Hudson Bay Outfitters and soon worked up to store manager of their highest-volume store. Moving back ...read more

Therese Iknoian Bio

Following obtaining her undergraduate degree in journalism, Therese Iknoian spent a decade as a newspaper reporter before launching a free-lance career specializing in sports and fitness writing and instruction and earning her master’s degree in exercise physiology. She has been ...read more

Gene Treacy Bio

Gene Treacy has spent his entire career becoming a force in the outdoor industry. He now brings his many years of expertise to SNEWS® and GearTrends® as a partner in the SNEWS® LLC. A 1982 graduate from Southern Illinois University, Gene holds a bachelor's degree in Marketing. ...read more

Michael Hodgson Bio

Recognized nationally for his poignant writing style, humor and knowledge of outdoor equipment, award-winning journalist and author Michael Hodgson is constantly "seeking out the wilder side of a mountain..." in search of a good story or a ridiculously tough place to test gear. ...read more

Bob Woodward Bio

Along with writing and photography work for numerous outdoor and sports publications, Bob started SNEWS® (Specialty NEWS) in 1983 with former National Outdoors Outfitters News (NOON) editor Ted Eugenis. After a very successful run, Bob sold SNEWS® to its current owners -- ...read more

Sharon Leicham Bio

Leicham’s first retail venture was as the owner of That Paper Store, a custom stationery and gift shop in California. After selling the business in 1971 she took a position with apparel manufacturer Royal Robbins in its wholesale division as Director of Merchandising. During her ...read more

Jim Moss Bio

Jim Moss is a risk management consultant and attorney whose clients range from manufactures and importers to independent representatives and retailers as well as outfitters and federal concessionaires. He currently represents a variety of outdoor industry organizations and ...read more