Merrell gets dirty, announces global partnership with Tough Mudder

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Outdoor apparel company Merrell will sponsor dozens of Tough Mudder events next year, and has designed new running shoes inspired by the obstacle course.

Obstacles at 2016 Merrell-sponsored Tough Mudders will have features "designed to test Merrell's world-class trail and outdoor gear." Photo courtesy of Merrell.

Obstacles at 2016 Merrell-sponsored Tough Mudders will have features "designed to test Merrell's world-class trail and outdoor gear." Photo courtesy of Merrell.

Merrell announced Thursday morning that it has partnered with Tough Mudder to sponsor more than 60 events in six countries in 2016.

Tough Mudder also unveiled the new Tough Mudder Half, also presented by Merrell, which involves a 5-mile course with more than a dozen obstacles.

The partnership is a natural one for Merrell, company president Jim Gabel said in a press release issued Thursday morning.

“At Merrell, we believe that hard elements shouldn’t harden your spirit, that they should be enjoyed, not defeated,” Gabel said. “Tough Mudder shares our vision of wit and grit, and together we are committed to inspiring others to overcome obstacles by eliminating barriers to enjoying the outdoors.”

The apparel company has designed new running shoes inspired by Tough Mudder. The All Out Terra Trail Waterproof is available now, and features underfoot protection for rocky, root-covered trails. The All Out Crush launches in February and features 360-degree traction, flex grooves for running in mud and easy-clean TPU mesh coating. Both pairs retail for $119.

The All Out Crush shoe, $119 and available in February 2016, is designed for the mud. The TPU mesh coating will keep out the elements and is easily cleanable, Merrell says. Shown here in women's. Photo courtesy of Merrell.

The All Out Crush shoe, $119 and available in February 2016, is designed for the mud. The TPU mesh coating will keep out the elements and is easily cleanable, Merrell says. Shown here in women's. Photo courtesy of Merrell.

The All Out Terra Trail shoe is meant for rugged terrain, Merrell says, and has a built-in sock liner and deep, diamond-pattern lugs. It has extra underfoot padding to protect feet on rocky trails strewn with roots. Shown here in men's and available now, $119. Photo courtesy of Merrell

The All Out Terra Trail shoe is meant for rugged terrain, Merrell says, and has a built-in sock liner and deep, diamond-pattern lugs. It has extra underfoot padding to protect feet on rocky trails strewn with roots. Shown here in men's and available now, $119. Photo courtesy of Merrell

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