You could say Mammut’s upcoming product line will be well tested.
The Swiss-based outdoor, mountaineering and climbing company plans to celebrate its upcoming 150th anniversary in 2012 with what it calls the “biggest peak project and ultimate test event in history.”
From fall 2011 to fall 2012, Mammut will partner with the International Federation of Mountain Guides Associations to lead summits of 150 peaks around the world.
For outdoor retailers, manufacturers and reps that have a passion for peak bagging, Mammut is presenting the opportunity to participate on 100 of the summits. Those interested can sign up by creating a virtual peak on Mammut’s website (www.mammut.ch/150years), which grows as the mountain’s founders gain support from friends, family and the community. The highest mountains for each country at the end of summer 2011 will move onto the next round where the winners create a summit team of two to six people, which are then reviewed by a jury and picked for the actual climbs.
There are six summits slotted for the United States, Mammut spokesman Timmy Dow told SNEWS®.
Mammut will present all winning groups with Mammut gear for the trip -- a perk for them, and the ability for Mammut to receive feedback in what amounts to a year-long, worldwide testing event for its products. An IFMGA guide will join each group to help lead the summit.
The remaining 50 summit teams in the project will be comprised of Mammut staff, an IFMGA guide, a VIP, an Access Fund representative, and cause-related participants. In the United States, the cause will be Paradox Sports (www.paradoxsports.org), which helps those with physical disabilities or a loss of limbs to be active outdoors. The proposed peaks for the United States segment include Castleton Tower in Utah, Mount Washington in the Northeast, and Mount Baker in Washington.
Mammut also plans to work with retailers to support in-store advertising for the project and its causes, Dow said.