Mammut gains popularity in North America, Asia amidst European weakness

Switzerland-based Mammut Sports Group reported sales up 10.3 percent in 2012 on strength in North America and Asia. Avalanche airbags fueled sales here.
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The Mammut outdoor brand is selling well in North America and Asia, despite some weakness at home in Europe.

Switzerland-based Mammut Sports Group reported its 2012 full-year revenue up 10.3 percent to 232.5 million Swiss Francs ($243.8 million).

Officials said the strongest gains came in Asia, where the company focused on market expansion with the acquisition of its South Korean distributor and building up is own sales company in China.

Sales also were strong in North America, where Mammut benefited from growth in its hardware product segment with avalanche protection systems that “were particularly popular with customers,” officials said.

Mammut’s sales in Europe moderated as consumers there delayed purchases due to continued economic uncertainties.

Officials said Mammut benefited from a rise in its direct-to-consumer business, opening 16 new stores worldwide, bringing the total to 50. The brand also received extra promotion from its 150th anniversary in 2012.

Looking ahead to 2013, officials with Mammut’s parent company Conzzeta said economic uncertainties likely would remain in Europe, keeping the company at a flexible state in order to maintain lower costs and respond quickly to any slump in sales.

--David Clucas

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