Making an igloo on national TV - SNEWS

Making an igloo on national TV

Those of you who stayed home from work on Jan. 7 and perhaps tuned in to watch The Today Show saw footage of two men building an igloo -- all part of a Today Show Gear Guy feature on snow gear.

Those of you who stayed home from work on Jan. 7 and perhaps tuned in to watch The Today Show saw footage of two men building an igloo -- all part of a Today Show Gear Guy feature on snow gear.

Trouble, was, the TV numbnuts never mentioned the name of the product -- the Ultimate Igloo Kit by Grand Shelters ( They also said it takes three hours to build an igloo, which company owner says is way long and based only on the fact it took the man on camera three hours since he had to work with chunky man-made snow.

Company owner Ed Huesers told SNEWS that, "They had a young girl lying in the door of the igloo while she smiled and waved. She actually made it look like she was having fun in the snow. I think that was one of the best parts about the footage."

Despite no name mention, TV viewers apparently went to The Today show web site where the company name and link to the company website resides ( Huesers told us that, "The results are just a shot in the arm in sales so far, but the hits on our web page have doubled. The navigation paths and time spent on pages indicates that a higher percentage are actually interested compared to our normal traffic."

Huesers added, "Because of the show, I think people were able to get more than just the general gist of what the igloo tool is all about and we should see continued sales from it."

Other companies also garnered Today Show coverage, including Nike's Air Teocalli XCR, Fischer's RCS SkateCut cross country skis, Salomon's Carbon Pro Skate boot and Pilot racing binding system, Burton's Source and Junkyard snowdecks, and a Backyard Blizzard (make your own snow with just a garden hose and the device --



Outdoor: Movin' & Shakin' - Igloo names a new president; plus new hires at, Leisure Trends, Mountain Hardwear, American Rec and more ...

Got any news or tips about somebody, some product or some company doing some moving or shaking? Let us know so we can slip it into our occasional Movin' & Shakin' updates. Just email People Igloo Product Corp. ( has named Jeffrey P. more


SNEWS TV with Sharon Leicham -- What makes a GREAT trade show booth

Can you believe it? 10,500 episodes of SNEWS TV have been viewed and we're just over a month old. Are you a subscriber yet? SNEWS TV subscribers, as well as our SNEWS Facebook fans (, have already seen our latest episode: This week, Sharon Leicham, more


Spibelt founder offers tips for small companies to get on TV – and gain promotion in today’s times

After nearly two years in the marketplace, Spibelt inventor and founder Kim Overton has been making the rounds on various TV shows, sharing her business story and products with consumers across the country. To date, she's told the story of the Spibelt -- a waist pouch that more


Reality TV sponsorships pump up fitness brands

Conventional wisdom says it doesn’t pay to be seen with losers -- except when you’re dealing with reality television. Fitness companies are jumping at the chance to showcase their products on reality TV shows that follow some big-time losers -- that is, people striving to lose more


SNEWS TV -- What Makes a GREAT Trade Show Booth

Sharon Leicham, Merchandising Editor for SNEWS, takes you on a tour of some of Outdoor Retailer Summer Market 2010's top booths, and explains what makes the booths such great examples of effective trade show marketing. Camelbak, Patagonia, Prana. more

Did you hear?... 'Tis the season for fitness on TV

Last week SNEWS® wrote about a couple of products and companies that were on MSNBC (Kettlebells) and Oprah (Life Fitness) right after the start of the holiday over-indulging season (Click here to see that Nov. 29 story). Turns out they weren’t the only ones. On The Today Show more

Did you hear?... Brunswick Corporation sells Igloo

Brunswick Corporation (NYSE: BC) has sold its last outdoor business, the company announced. Westar Capital, a private investment firm in Costa Mesa, Calif., has bought the Igloo cooler business from Brunswick. "With this transaction, we have essentially completed the planned more


Merchandising Tour: Making an entrance

Whether it’s the entrance of a trade show booth or a retail store, it sets the stage for what’s inside…and it better be good! If it falls flat, potential customers will make an about-face and explore no further into the space. You’ve no doubt heard the basic assumptions about more


Health & Fitness Business ’11: Exhibitor list, show app, TV, demos and more

A relocated Health & Fitness Business show floor closer to registration and near new products, food cafes and lounges should help the show feel less like it’s hidden in a dark room that takes a lot of effort to find. That’s what show organizers said about the new setup at the more