The deal, which is expected to close by the end of the year, will combine the companies under the Liberty Mountain name headed up by Liberty Mountain President Gary Heward, who will co-own the company with his wife Diana. Peregrine President, Bob Olsen will remain for at least one year as a consultant.
“We spent 20 years as competitors, now we’re working closely together,” Olsen told SNEWS. “Once the dust settles, we’ll see if there are some projects with the company that I can take on beyond the first year.” Olsen founded Peregrine in 1988. Liberty Mountain has been around since 1952.
Because the two companies “share a substantial portion of customers and vendors,” along with a duplication in services, Olsen told SNEWS that all of Peregrine’s operations – including its headquarters and warehouse in Williston, Vt., and its smaller warehouse in Ogden, Utah, will be closed and folded into Liberty’s headquarters and warehouse in Salt Lake City and warehouse in Montoursville, Pa. Liberty Mountain officials said the company has agreements to increase its space in both locations.
Olsen said an undetermined number of the 20 people who work for Peregrine in Vermont will be offered jobs with the new combined company.
Liberty Mountain will continue to sell Vaude, Outdoor Designs, Trangia, Olicamp, Stram and Equinox brands, along with its exclusive North American distribution of climbing brands Grivel, Edelweiss, Beal, Piep3s, Singing Rock, Cypher, Stubai, Valandré and Kong. Liberty will use the Peregrine Outfitters and Riverstone brand names, the latter a paddling accessory line of products, which Olsen said Liberty officials plan to grow.
Together, the group will offer 800 brands and 15,000 non-exclusive items, about 5,000 of which come from Peregrine.
“These items/brands will be featured in the currently-in-production 2012 Liberty Mountain 'Everything for the Outdoors' catalog,” officials said. The new combined company will also exhibit as one at Outdoor Retailer Winter Market.
“We are confident that we will deliver the best that both organizations have to offer, to both our customers and suppliers,” Heward said in a statement. "Both organizations are well known for a great product selection, easy ordering and same day shipping of outdoor gear to shops throughout the United States. This business model will continue and be improved upon with this strategic combination.”
The deal marks the second merger of outdoor distributors within a few weeks. On Nov. 18, 2011, SNEWS reported that Maurice Sporting Goods would acquire Redl Sports Distributors.