Keepin' it fresh and on-trend -- spring 2007 trends

Spring has arrived and with it, spring product. As you create displays throughout the season, here are some important spring 2007 trends to keep in mind.

Spring has arrived and with it, spring product. As you create displays throughout the season, here are some important spring 2007 trends to keep in mind:

1. Yellow is the big, happy, can’t-be-ignored color of the season for men and women. If it needs to be tempered, pair a bright yellow piece with neutrals such as pale gray, white, tans or coppers.

2. Neutrals are a staple. Outfits created from varying shades of white -- from oatmeal to wheat to pure white -- are important. Similarly, grays are key. Keep your focus more on the lighter side of the gray scale and add a touch of charcoal or black for grounding.

3. Spring 2007 is a season of bright pop colors. Although you can do full bright outfits, for our industry it’s best to create a neutral-based look and punch it up with saturated color. Fuchsia is great for women. Orange, sherbet, mango and red are all fiery, fruit-influenced colors applicable to both men and women. There are a range of blues from aqua and teal (especially important for men) to royal blue and navy to play with. If a blue is fairly safe, highlight it with a yellow (or yellow-green) or orange.

4. Prints are becoming ever more popular as all-over designs, linings, trims or accents. Call attention to a display by adding an attention-grabbing print. Key bold prints include large scale graphics and text prints often in high contrast colors. Subtler choices would be dots, retro stripes, botanical silhouettes and sweet florals. Feel free to mix prints as long as there is some commonality such as similar color usage.

5. Unique textures and finishes add interest and draw in customers. Showcase outfits and pieces with sheen or a metallic feel.

© Dawn Rae Knoth 2007 (reprinted exclusively by SNEWS® with permission)

Dawn Rae Knoth is a colorist and surface designer specializing in the outdoor industry. She provides clients with valuable market direction information allowing them to succeed as industry leaders. Her services include trend forecasting, color merchandising, and textile design. Crave, Dawn Rae’s free newsletter, highlights emerging trends and interesting products. For further information on Dawn Rae’s services or to receive the newsletter, email her at or call 541-389-2525. Visit to view her work.


Color trends for spring 2008: What to know before you buy

Hard to believe, but trade show season is already here...again. As you sit through numerous line presentations, flip through countless workbooks, and write orders for what you hope will be well selling products, keep these key spring 2008 color trends in mind: Fresh colorsIn the more

Color trends for fall 2007: What to know before you buy

Trade show season will soon be upon us, bringing with it walls and walls of product, blaring fluorescent lights, overwhelming choices, and a too-packed schedule. In the blur, evaluating which color stories will be the most crucial for the season can be a difficult task. To help, more

Haysun Hahn on 2007 trends and more from the 2005 OIA Rendezvous

Our 2005 OIA Rendezvous coverage continues with summaries of three of the 12 seminars, each taken from our reporters' notebooks. This week, we focus on the inimitable Haysun Hahn, director of Futuremode, and her takes on fashion and color trends for 2007, as well as well as more

Outdoor Retailer Winter Market '08: Lifestyle apparel trends and products report

The SNEWS® trade show reporting team, which was 15 editors strong thanks to the addition of our Backpacker magazine comrades, scampered around the trade show floor over the course of Outdoor Retailer Winter Market to bring you the most comprehensive take on trends, directions, more


Running at retail: What trends are hot with consumers this spring

“They look like pieces of candy on the wall,” footwear and apparel coordinator Trenton Brothers said of the neon running shoes that are lining the shelves this season at Sun & Ski Sports in Austin, Tex. With a new wave of running gear trends debuting to consumers this spring, more

Outdoor Retailer Summer Market '06: Lifestyle apparel trends

What a show this was! We don't know about you, but our dogs are still barking after all the aisle-walking trying to hunt down booths that had moved and trends that were moving even faster. What follows, then, is a very select summary of product that caught our wandering editors' more

2007 Annual SNEWS® Specialty Outdoor Retail Survey

Welcome to the 2007 SNEWS® Outdoor Retailer Survey, where outdoor specialty retailers get to speak their minds and offer industry observations and commentary on what is great, good, not so good, and desperately needs improvement in the industry. As we do each year, we presented a more

Emerging Trend: Modern nostalgia

Feeling a bit nostalgic? One major emerging trend captures the desire to reconnect with memories of the past but in a contemporary way. The name of this trend story – modern nostalgia.  Remember youthful camping trips? Now you can enjoy the outdoors at luxurious resorts such as more

SGMA Spring Market- 2007’s Most Important Buying Event

WASHINGTON, DC. – SGMA Spring Market will be the new hub of the sporting goods and fitness market when it convenes June 11-13, 2007 at the Sands Expo & Convention Center in Las Vegas. More than 150 exhibitors are already on board with brands such as Everlast, LAMAR Health more