CANADA -- Kamik, has decided it likes broadcast media, and is adding radio coverage to the company's continuing regional cable television campaign on Fox Sports New England, The Weather Channel and New England Cable News. As part of the extended radio campaign, which begins next month, Kamik has partnered with WBZ NewsRadio in Boston and has been named the “Official Footwear” of the Boston Bruins Radio Network and sponsor of the “weather report” at the start of each Bruins broadcast. Kamik will air radio spots on all Boston Bruins radio broadcasts. In addition, Kamik “billboards” will be included on local morning news segments of the Boston CBS television affiliate, WBZ-TV Kamik dealers in the Northeast market will have an opportunity to be tagged on most of the radio spots, which include a mix of 60-, 30- and 15-second spots.
Benetton backpedals on radio frequency tags
Clothing maker Benetton has clarified its plans regarding radio tags in response to reports that it is preparing to sew millions of the tiny devices in the company's products to help track inventory. The company has officially stated that it has purchased only 200 radio frequency ...read more