CANADA -- Kamik, has decided it likes broadcast media, and is adding radio coverage to the company's continuing regional cable television campaign on Fox Sports New England, The Weather Channel and New England Cable News. As part of the extended radio campaign, which begins next month, Kamik has partnered with WBZ NewsRadio in Boston and has been named the “Official Footwear” of the Boston Bruins Radio Network and sponsor of the “weather report” at the start of each Bruins broadcast. Kamik will air radio spots on all Boston Bruins radio broadcasts. In addition, Kamik “billboards” will be included on local morning news segments of the Boston CBS television affiliate, WBZ-TV Kamik dealers in the Northeast market will have an opportunity to be tagged on most of the radio spots, which include a mix of 60-, 30- and 15-second spots.
Winter weather boosts February outdoor sales; footwear lags
They’re calling for the groundhog’s head in some parts of the country — spring was supposed to arrive early this year — but a late winter helped fuel sales and bring some relief to outdoor retailers last month. Outdoor sales exhibited healthy gains in February, according to two ...read more