Johnson Outdoors acquires Jetboil - SNEWS

Johnson Outdoors acquires Jetboil

Another day, another acquisition in the outdoor industry. On Wednesday, Jetboil became the latest of more than a dozen outdoor brands to be scooped up this year. Find out how the brand fits in with its new owner Johnson Outdoors.

Another day, another acquisition in the outdoor industry. On Wednesday, Jetboil became the latest of more than a dozen outdoor brands to be scooped up this year.

Racine, Wis.-based Johnson Outdoors, which is publically traded (Nasdaq:JOUT), announced it closed a deal to acquire the privately held outdoor cooking systems brand for a yet-to-be-disclosed amount.

Jetboil, which was founded in 2004, will become part of Johnson’s Outdoor Gear business unit, but remain headquartered at its home in Manchester, N.H., officials said. The company employs 35 people. No word yet on any widespread employment changes, but at the top Jetboil co-founder and CEO Perry Dowst will transition to the role of senior advisor, supporting strategic research and development and new products. Moving ahead, Business Director Steven Brooks wil leading Jetboil, reporting to Bill Kelly, group vice president for outdoor gear and watercraft at Johnson.

The acquisition of Jetboil will broaden Johnson’s camping portfolio, joining its lineup of Eureka tents, sleeping bags, backpacks, camping furniture and lighting products, along with its Silva compasses.

Johnson CEO Helen Johnson-Leipold said the company will look to expand Jetboil’s distribution and, at the same time, tap into Jetboil’s well-respected connections in the specialty retail market to present Johnson’s lineup of products.

Johnson's other significant outdoor business is on the watersports side, where it owns and operates brands such as Old Town canoes and kayaks, Ocean Kayak, Necky and Carlisle. Johnson also deals in marine electronics, diving equipment and military gear.

Jetboil revolutionized outdoor camp cooking with the introduction of its personal, compact, quick and easy-to-use cooking systems. SNEWS editors forecasted that Jetboil would be a hit soon after it debuted at Outdoor Retailer Summer Market 2003, and we gave the first consumer product high marks in 2004.

In the past few years, the company has worked to protect its patented cooking system technology, filing suit against rival brands in August 2010. While succeeding in other instances, it gave up the lawsuit fight against Primus and Brunton in May 2011, citing its time and money was better spent elsewhere.

Johnson's deal to acquire Jetboil was the second in two weeks in the camping kitchen category, following Katadyn's Nov. 2 aquisition of TyRy's camping food brands Natural High, Richmoor and AlpineAire. The recent deals join more than a dozen other acquisitions, mergers and spinoffs in the outdoor industry so far in 2012.

--David Clucas



Johnson Outdoors paid $16 million for Jetboil; projects $10 million in extra 2013 revenue

In reporting its quarterly results Friday, Johnson Outdoors (Nasdaq:JOUT) revealed previously undisclosed financial details of its recent Jetboil acquisition. Johnson paid $16 million for the camp stove manufacturer, according to the filing. Company officials said they expect more


Johnson Outdoors reports higher 1Q earnings on Jetboil addition

Johnson Outdoors, makers of Eureka outdoor gear and Ocean and Necky kayaks among other outdoor, military and marine products, reported higher earnings for its fiscal 2013 first quarter thanks to its recent Jetboil acquisition and increased sales. Johnson’s outdoor group reported more

Outdoor financials: Johnson Outdoors acquires two brands for marine electronics division, plus Deckers, Wolverine, West Marine, VF

Johnson Outdoors acquires two brands for marine electronics divisionJohnson Outdoors (Nasdaq:JOUT) is expanding its portfolio, buying Cannon downriggers and Bottomline fishfinders from Computrol and integrating them into its marine electronics business unit. Computrol is a wholly more

Outdoor financials: Bushnell acquires assets of Simmons Outdoor, plus Lafuma Group, VF, Wolverine, Johnson Outdoors, GSI Commerce

Bushnell acquires assets of Simmons Outdoor Bushnell Outdoor Products has acquired the Simmons brand and certain other assets of Simmons Outdoor Corp. from Meade Instruments Corp. Bushnell is a privately held company funded by MidOcean Partners, a private equity firm with more

Johnson Outdoors Acquires Lendal(TM) Paddles

RACINE, Wis., -- Johnson Outdoors Inc. (Nasdaq: JOUT) today announced it has added Lendal(TM) paddles to its portfolio of winning, outdoor recreational brands. The family-owned and managed Lendal(TM) company was acquired from founders and owners, Alistair and Marianne Wilson. The more

Outdoor financials: Kellwood acquires Royal Robbins, plus Johnson Outdoors, Eddie Bauer, Kellwood, Cabela's, Outdoor Channel, Nike

Kellwood acquires Royal Robbins for approximately 1.2 times salesKellwood Company (NYSE: KWD) announced an agreement today to acquire Royal Robbins, Inc., a division of Phoenix Footwear Group, Inc. (AMEX: PXG), according to Robert C. Skinner, Jr., Kellwood chairman, president, more


Jetboil Stove

Sometimes, you just want a quick spot of tea, but the thought of unpacking a stove, hooking up the fuel, finding the pot, and then boiling up the water seems a bit much. Enter the Jetboil. It takes little more than three minutes to whip it out of a backpack and have boiling more


Jetboil Helios

Jetboil sparked a revolution in the stove market with its PCS (Personal Cooking System), which popularized the use of heat-transfer mechanisms (like the Jetboil FluxRing) to increase performance. Jetboil's latest invention, the Helios stove, isn't likely to rock the stove more

Outdoor financials: Eddie Bauer to be acquired by private equity firms, plus Rocky Brands, Sport Chalet, Mammut to buy light company, Kellwood, Big 5, Outdoor Channel, Coleman, adidas, Johnson Outdoors

Eddie Bauer to be acquired by private equity firmsBarely a month after its listing on the Nasdaq, Eddie Bauer Holdings (Nasdaq: EBHI) has entered into an agreement to be bought by two private equity firms for $286 million in cash and go private. Under terms of the deal, a holding more