Iron Grip marks big 1-0 at IHRSA 2003

Celebrating the company's unveiling of its grip plate at its first IHRSA event in 1993, Iron Grip has created a special "X" logo and will be raffling an Xbox game console each day.
Author:
Updated:
Original:

Celebrating the company's unveiling of its grip plate at its first IHRSA event in 1993, Iron Grip has created a special "X" logo and will be raffling an Xbox game console each day (just for fun because of the Roman numeral X -- for 10 -- in the name, we're told).

On a more serious note, the company is also launching a CD-based program that will help its customers determine the correct amount of free weight needed to outfit a line of plate-loaded machines -- with participation already inked from vendors such as Life Fitness, Cybex, Nautilus, Hoist, Flex, Strive and Bodymaster.

"The IHRSA show always generates so much energy; it's the perfect venue to kick off our anniversary year. At the show, and throughout 2003, we'll be celebrating a number of company milestones and taking the opportunity to recognize and show appreciation for the customers who have supported our growth," said Michael Rojas, Iron Grip's co-founder and president.

The company will do booth demos of the new CD-based program for determining plate needs. A first in the industry, the program will allow Iron Grip customers to simply plug in how many of what machines they are buying, among other information, then be given recommendations for the amount of weight and which sizes of plates are needed. In addition, the company will have demonstrations of the Strong Program for group strength training and offer body-fat testing to emphasize the benefits of strength training.

"Even though we're proud of our 10 years of accomplishment, we have a strong commitment to the next 10 years and beyond," said Scott Frasco, co-founder and CFO, "and we will continue to develop creative new designs, more advanced production methods, and more innovative products to fulfill our customers' needs."

Related

Custom Engraved Equipment by Iron Grip

• Custom free weight equipment by Iron Grip is a simple and effective way to establish and promote your most important asset: your brand. Beneficial in the development of branded profit centers such as pro shops, spas, restaurants and other brand-intensive areas, it can also be ...read more

Iron Grip organizes "HeartMindBody" goodie bag program for club members

As a part of its new HeartMindBody health club program, Iron Grip has doled out some 10,000 bags in a lightweight drawstring knapsack to about 35 clubs around the country at no cost -- all aimed at helping the clubs to encourage and retain members. "It helps the clubs bring in ...read more

IGX Strength Equipment by Iron Grip

Description: • Due to their patented opposing handgrip design, IGX plates are safer and easier to use than plates with other grip configurations. Available in iron or rubber. • IGX pro-style dumbbells are available in both Iron and Rubber. Both versions feature innovative ...read more

Fitness: Did you hear?...An Impersonal Trainer, Lifestyle Fitness, TKO's reorganization, IHRSA, Iron Grip, Olympics, SportsArt, Equinox, North Castle Partners, and more…

For Dec. 6-12 >> And you thought your personal trainer cared about you? HA!! With full credit to The Onion (www.theonion.com), we'd like to share one of its recent short pieces, this one called, "Impersonal Trainer Couldn't Give A **** What You Do With Those Free Weights." ...read more

Iron Grip and Les Mills Enter Into License Agreement

Orange County, CA – February 17, 2010 – Iron Grip has recently entered into a license agreement with Les Mills International. Iron Grip has granted Les Mills the right to sell weight plates featuring two handgrips under U.S. Patent 5,137,502.The plates will be offered as a ...read more

A big year for new product at IHRSA show amps up the buzz

After a couple of slow years with less-than-positive economic times putting a damper on product roll-outs, this year's new equipment and gear unveiled at the recent IHRSA club show seemed to make a statement about industry optimism. If nothing else, all the new WOW stuff to ...read more

Iron Grip Outfits ESPN's "Sport Science" with Dumbbells & Barbells

Orange County, CA – February 11, 2010 – Iron Grip Barbell Company has recently outfitted the set of the popular television show, "Sport Science," with its signature urethane Olympic weight plates, urethane dumbbells, and Olympic bars. Iron Grip partnered with the show's ...read more

Group Strength™ by Iron Grip

Description: • Rubber-encased plates feature integrated handgrips so they can be held comfortably during a variety of exercises that would typically require a dumbbell. • Patented 12-sided plates prevent loaded bars from rolling • Sturdy chromed straight bar can hold up to ...read more

Iron Grip Releases Updated eWeight Planner

Orange County, Calif. – Iron Grip Barbell Company, the world's largest supplier of commercial free weight equipment, has released the newest version of their eWeight Planner™ facility planning software. The Planner has been recently updated to include the most current free ...read more