How not to stop on in-line skates

Mountain Hardwear rep Chris Lathrop is on-the-mend following a skillful (you decide) demonstration recently on how not to fall on in-line skates in front of his kids.

Mountain Hardwear rep Chris Lathrop is on-the-mend following a skillful (you decide) demonstration recently on how not to fall on in-line skates in front of his kids. Lathrop told SNEWS®, he was on blades in front of his house performing a tight left-hand turn around a cul-de-sac while performing a crossover move when his right foot -- the one with all the weight on it -- caught a pebble. "I tried to tuck and roll and lead with my arm," Lathrop said. Unfortunately, he picked this day not to wear his wrist guards -- hello, triple fracture to his wrist. If that isn't ouch enough, there's more. His hip hit exactly on the edge of the asphalt road, and he won a fracture there, too. That leaves Lathrop the proud owner of three titanium pins and doctor's orders to stay off his feet for at least two months. SNEWS® View: First, we must convey a very sincere and heartfelt "OWWWWWWW" to Chris. Second, we can only assume that this lesson on the importance of wearing protective gear is now indelibly sealed in the minds of his kids. Third, our hat of respect is tipped in the direction of fellow rep Ray Ferrand who, upon hearing of Chris' situation, immediately volunteered to attend the EORA (Eastern Outdoor Reps Association) Northeast trade show this week in Chris' stead. Class act all the way! Finally, we have recommended that in the future, Chris establish a more glamorous story -- something along the lines that he was hurt while hurling himself in front of an oncoming semi to save his kids. Yeah, that's good. (We even offered to write the tale for him.)



How to Sell: Climbing Helmets

A SNEWS® Training Center article written by the editors of SNEWS®and brought to you by CAMP USA The Basics  Know your customers' needs and niche •Style matters •Fit sells •It's more than a fashion statement Customers' Top Concerns: Style Fit/comfort Price Function Close the more


How to Sell: Ellipticals

Ever since the concept of an elliptical trainer was introduced in the mid-1990s, the equipment's popularity has grown exponentially. And no wonder: They are non-impact and the movement feels quite natural (like running or walking). Add upper body arms and your customer could have more

ispo outdoor show knows how to rock

With packed aisles, a party atmosphere and everyone seemingly jamming from meeting to event to happy hour, Germany's ispo sporting goods show's large outdoor segment rocked from beginning to end with an upbeat mood, leaving both exhibitors and attendees smiling. The outdoor more


The SNEWS View: How do we unplug today’s kids?

I’m a little worried about today’s kids. Sure, I’ve heard how plugged in they are to electronics, video games, cell phones, etc., but I’ve never really had that much first-hand experience with the issue…until recently.  I spent some time with old friends who have a 7-year-old more


How to Sell: Trail Running Shoes

If there’s one thing all trail runners need it’s the right pair of shoes to keep them comfortable and protected. That’s where this chapter of the SNEWS® Retail College comes in. Filled with all the basics about shoes and fit, it’ll make every salesperson feel more confident when more

Did you hear?... How not to deal with media

Speaking of How Not to Deal with the Media (OK, we weren't talking about that, but we will): SNEWS® calls a company about a business deal we've heard just happened. Simple straightforward news. We finally reach the man to talk to, we identify ourselves, and tell him we're more