Hot Sheet: USSA, Kneissl, Volcom, Subaru and Mammoth

Winter business keeps heating up the summer in this week's Hot Sheet, with news on how the USSA is celebrating Olympic Day, Kneissl's liquidation, the Volcom sale and how winter and summer are getting along at Mammoth.
Author:
Updated:
Original:

The U.S. Olympic Committee, along with the U.S. Ski and Snowboard Association (USSA) hosted their annual Olympic Day celebration across the country the week of June 19, 2011, to commemorate the birth of the modern Olympic Games. The annual celebration is an international effort to promote fitness and introduce young people to sport. “Being an Olympian is really special,” said gold medalist Lindsey Vonn. “It's not just about winning. It's about competing, giving your best and following your dreams. Olympic moments are the kinds of things that inspire young kids to want to be an athlete. To me the Olympics are the pinnacle of sport and the highest achievement.” The USSA hosted an event on Saturday June 25th at the Utah Olympic Park with several Olympians and National Team athletes. 

Kneissl appears to be headed for liquidation

Hard to say any brand is ever completely done in the ski industry, especially when so many have been resurrected more times than Jason in Friday the 13th. But according to Europe’s FriedlNews, at least for now, the venerable Kneissl ski company seems to have breathed its last. The company declared bankruptcy in February of 2011, but had held out hope for an emergency transfer of more than USD $3 million from majority owner Sheikh Mohamed Bin Issa Al Jaber. When that money did not arrive by a court-ordered date of June 15, liquidator Stefan Geiler told FriedlNews, “I expect the court to officially confirm the failure of the restructuring” for Kneissl.

PPR S.A. completed acquisition of Volcom

French retail and luxury group PPR S.A. announced that it has completed its acquisition of Volcom, Inc. through a short-form merger, and as a result, Volcom has become an indirect wholly owned subsidiary of PPR. In connection with the completion of the transaction, Volcom’s common stock ceased to be traded on the Nasdaq Stock Market following market close on Thursday, June 23, 2011 and will be delisted. PPR S.A. purchased all outstanding common shares of Volcom for USD $24.50 per share.

Professional Ski Instructors extend Subaru partnership

The Professional Ski Instructors of America (PSIA) and the American Association of Snowboard Instructors (AASI) announced the extension of their partnership with Subaru of America (SOA) as their exclusive vehicle Official Supplier through 2016. Subaru has been the official vehicle supplier of the PSIA-AASI since 1995. “The support that Subaru provides our membership--as well as the ongoing role the company plays in the growth of snowsports participation--continues to be outstanding,” said PSIA-AASI Marketing Director Andy Hawk. “The alignment of our mutual grassroots marketing programs provides a solid foundation for both organizations.”

Bike and ski time at Mammoth

Summer and winter continue to converge at Mammoth Mountain, where the trail crew has been just as busy digging out the bike park as they have been grooming the ski slope. Through July 4, fans of both can get unlimited skiing and biking in one day for $79, just $7 more than a standalone adult lift ticket. Mammoth was hit this year with more than 55 feet of total snow.

--Peter Kray


Send your WinterSports news to Peter Kray at pkray@snewsnet.com. Subscribers can also post WinterSports news releases directly to the SNEWS website. Email us at snewsbox@snewsnet.com to learn about posting your own news releases, getting your WinterSports headlines, or with any other questions or comments.

Related

Whistler_thumb1.jpg

Hot Sheet: Kneissl’s bankruptcy, Vail Caddies, Lindsey’s silver, lobsters & more

European news agencies are reporting that Austrian ski producer Kneissl declared bankruptcy on Feb. 8, 2011. The Austrian press agency APA reports that the Kneissl group had amassed EUR 23.3 million (USD $31.8 million) of debts, according to Austrian press agency APA. The company ...read more

Boyne_adventures_thumb_051811.jpg

Hot Sheet: X expansion, Forzani’s tire sale, Boyne adventures & more

ESPN announced the X Games will double in size in 2013, adding three new events alongside the existing lineup of the Summer X Games in Los Angeles and the Winter X Games in Aspen, Colo.; and Tignes, France. The new event locations will be decided via an Olympic Games-styled ...read more

MarcusDeBerghEpic100K.jpg

Hot Sheet: Vonn hits 40, free helmets, ski tunes by mail & much more

Olympic champion Lindsey Vonn extended her American record for Audi FIS Alpine World Cup wins to 40 over the weekend, with a downhill victory in Are on February 26th, 2011. Vonn, the three-time World Cup downhill champion, leads the discipline standings by 103 points over Maria ...read more

Hot_lawton_thumb_042511.jpg

Hot Sheet: Epic Vail, help for Japan, Ski Dazzle & biz hires

Nearly 100,000 Vail Resorts guests activated EpicMix accounts this season, generating over 35 million social impressions and racking up over 55 billion vertical feet of skiing and snowboarding at Vail, Beaver Creek, Breckenridge, Keystone and Heavenly, in California. Vail said in ...read more

Ski_test_thumb_062011.jpg

Hot Sheet: Ski test survey, Freeski Team, Cross in U.S., Head and more

SNEWS® was curious which magazine’s ski test really does the most to move the needle when it comes to retail sales, and you gave us your answers. When it comes down to which ski rag customers are going to trust like their own alpine dating service, our readers said Powder was ...read more

Aspen_September_091911.jpg

Hot Sheet: Acquisitions, partnerships, closures and snow

OnTheSnow is acquiring SkiReport.com, North America’s second largest (behind OnTheSnow) snow reporting website, and the number one mobile snow app. OnTheSnow is operated by Mountain News Corp., which is owned by Vail Resorts. According to the company's press release, some 860,000 ...read more

Lindsey_hot_thumb_041111.jpg

Hot Sheet: Adapt to survive, new helmet legislation & more Lindsey

At the opening session of the 36th Annual Mountain Travel Symposium (MTS) in Beaver Creek, Terry Jones, founder of Travelocity and current chairman of Kayak, emphasized innovation as the key to weathering the current economic recession. Capturing the Forum’s theme of adapting to ...read more

Ski_hall_thumb_081511.jpg

Hot Sheet: Head, drunk skiers, Hall of Fame, Burton and more

Low snow in Europe last winter resulted in a significant sales drop for Head NV, as the company reported that mid-January sales reorders were reduced considerably, driving sales down in the wintersports division by nearly 7 percent for the first quarter. But second quarter sales ...read more

Aspen-DEEP-SNOW_020811.jpg

Hot Sheet: Stock reports, silver medals and chalet girls

Black Diamond, Inc., announced preliminary sales for the fourth quarter and full year ended December 31, 2010. While earnings will not be announced until the audit of the Company’s 2010 results is completed, BD expects to report fourth quarter consolidated sales of approximately ...read more