Starting this month, Horizon Fitness of Deforest, Wisc., will debut a newsletter for its retailers that will have a multifold purpose: It will allow the company in an inexpensive mailer to educate retailers and their employees about the benefits and features of Horizon products. It will discuss usage tips for the retailer to pass on to consumers. It will also allow the company to feature a product in a large-scale photo to show features. Retailers can also ask questions to be answered in an open forum. Horizon has grown by leaps and bounds since it shipped its first product (ellipticals) in October 1999. According to company President Bob Whip, sales have grown by 50-60 percent each year, which another huge step expected for 2003.
Horizon Fitness multi-brand strategy unveils specialty-exclusive Advanced Fitness Group
Responding to specialty retailers who disliked seeing the Horizon brand in big box or mass stores, Horizon Fitness will at the coming Health & Fitness Business show officially launch its new brand, Advanced Fitness Group. In planning and development for nearly two years, the ...read more