Horizon Fitness debuts retailer newsletter, reports strong company growth

Starting this month, Horizon Fitness will debut a newsletter for its retailers that will have a multifold purpose as retailer education and Horizon-specific benefits awareness.

Starting this month, Horizon Fitness of Deforest, Wisc., will debut a newsletter for its retailers that will have a multifold purpose: It will allow the company in an inexpensive mailer to educate retailers and their employees about the benefits and features of Horizon products. It will discuss usage tips for the retailer to pass on to consumers. It will also allow the company to feature a product in a large-scale photo to show features. Retailers can also ask questions to be answered in an open forum. Horizon has grown by leaps and bounds since it shipped its first product (ellipticals) in October 1999. According to company President Bob Whip, sales have grown by 50-60 percent each year, which another huge step expected for 2003.


Horizon launches interactive CD-ROM retailer product training

Horizon Fitness has taken a step to provide training to its retailers and staff by releasing a sales training program complete with a CD-ROM that store managers can use to teach salespeople basic product information and how to sell to customers. Horizon recognized the need for ...read more

Horizon Fitness multi-brand strategy unveils specialty-exclusive Advanced Fitness Group

Responding to specialty retailers who disliked seeing the Horizon brand in big box or mass stores, Horizon Fitness will at the coming Health & Fitness Business show officially launch its new brand, Advanced Fitness Group. In planning and development for nearly two years, the ...read more


LeMond, Med-Fit partner for distribution, mutual company growth

With an eye on mutual company and product growth, LeMond Fitness and Med-Fit Systems have partnered to sell and develop indoor cycling products. Med-Fit, owner of the Nautilus name for the commercial channel for nearly two years, will be the exclusive North American distributor ...read more


Lifeline USA now headed by former Horizon fitness exec Bill Sotis

Bobby Hinds was just a kid from Kenosha, Wis., who boxed. But it was his passion for fitness and his enthusiasm for a boxer’s simple workout tool, a jump rope, that became the seeds of his company, Lifeline USA. Now 78, Hinds this month handed the reins of his 30-year-old ...read more

Horizon Fitness supports active lifestyles with Girls on the Run sponsorship

At first, it seemed to us like an unlikely partnership. This month, Horizon Fitness announced that it would become a national sponsor of Girls on the Run International (www.girlsontherun.org), a non-profit organization that encourages preteen girls to pursue a healthy lifestyle ...read more


Body Bar’s founder sells company, new owner sees retail growth

Craig Williams spent his first full day as the new owner of Body Bar Inc. on the floor of an IHRSA trade show that was pulsing with music and filled with the loud voices of instructors competing for product attention. “I’m kind of walking around with my mouth open,” he told ...read more

Fitness industry continues growth: Analyst report

At least one analyst has, in a lengthy report titled "Fit for Growth," forecast continued growth in both the fitness equipment and health club industries. Writing for Ryan Beck & Co, analyst Mark Rupe, who initiated coverage in the fitness area for Ryan Beck when he moved there ...read more

Mountainsmith looks poised for strong growth

Mountainsmith has a secret weapon that makes President Greg Thomsen smile -- sourcing connections, factory relationships and international partnerships few others can match. And now, following a moderately bumpy period as the company sorted out staffing directions and other ...read more

Columbia basks in the glow of strong international growth

According to an Oct. 4 article in the Portland Business Journal, Columbia is performing extremely well in Europe, and that is helping the company to weather a difficult domestic retail climate. While U.S. sales experienced a 1.3 percent decline in the company's second-quarter ...read more