Health & Fitness Business '06: Get in the swing at pre-show charity golf outing, keynote speaker from Disney Institute set

Details are quickly filling in for the 2006 Health & Fitness Business show Aug. 3-5 with a pre-show charity golf outing scheduled for the first time in a few years and a keynote speaker from the Disney Institute on tap to get us all thinking about the meaning of customer loyalty.
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Details are quickly filling in for the 2006 Health & Fitness Business show Aug. 3-5 with a pre-show charity golf outing scheduled for the first time in a few years and a keynote speaker from the Disney Institute on tap to get us all thinking about the meaning of customer loyalty.

Get in the swing
For the first time since 2000, bring your golf clubs for an afternoon on the green on Aug. 2, the day before the show opens, for a little pre-show networking and activity, sparked by a push from the SNEWS® team with organizational help from AccuFitness' Matt Chalek and sponsors Health & Fitness Business, Spri Products and SportsArt Fitness.

"I am happy to see that with the efforts of the SNEWS® team we have brought golf back to the Health & Fitness Business gathering, better yet, to raise money for a good cause," said Lance Camisasca, show director. "I applaud the SNEWS® team for its continued determination and hard work to assist us in increasing the sense of community we share at our events. I believe the industry community needs to continue growing in order for us to meet some of the challenges confronting the retail fitness segment."

The charity golf outing will start at 1:30 p.m. at the Green Valley Ranch course (www.gvrgolf.com) about 25 minutes east of downtown or 15 minutes from the airport. Check-in at the course is suggested between noon and 1 p.m. Green Valley is the home of the Colorado Open Championships, was designed by Perry Dye, and is the headquarters for the McGetrick Golf Academy.

Chalek, whose company AccuFitness is based in the Denver area, is helping to organize the event as well as the beneficiary, Rocky Mountain Youth Clinics, a non-profit that provides medical care each year for 35,000 indigent children in Colorado. Golf outing participants will each pay $100 with all proceeds after expenses donated to the clinic (www.rockymountainyouth.org). The format will be a scramble -- details and rules yet to be determined -- but guaranteed to help the hosts score better, so you better show up to keep it fair!

Stay tuned to SNEWS® for details but save the date and be sure to book your flight to Denver early enough to be there. For more information or to sign-up, contact Gene Treacy, SNEWS®/GearTrends®, at 865-675-2052 or gene@geartrends.com, or Matt Chalek, AccuFitness, at accumeasure@earthlink.net.

Checking out your loyalty
To kick off the show on the first day, Aug. 3, a keynote speaker from the Disney Institute, sponsored by Vision Fitness, will discuss the importance of and how to nurture customer loyalty. Sara Jones, who began at Disney 17 years ago as an attractions hostess, has since moved on to specialties and degrees in organizational development and internal performance. Jones, now manager of content delivery and quality control at the Disney Institute, will talk about the need for repeat business to a business' bottom line in today's competitive marketplace.

"Companies that develop customer loyalty by delivering superior value will be the companies that succeed and the companies that last," Jones noted in a description of her discussion. "Satisfied customers drive long-term financial results."

As content manager, Jones uses behavior models to diagnose organizational effectiveness and designs and conducts "team blendings." The Walt Disney World resort, she said, creates superior value by providing a lifelong relationship with each guest and "recognizes employees as the primary means for exceeding our guests' expectations."

Watch for more updates on the show in coming weeks, including details of the second-annual SNEWS® Fitness Forum panel to follow the keynote speaker, on-floor activities and additional exhibitors.

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