Headsweats Announces Partnership with Clif Trail Magic Campaign

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National Park visitors and Outdoor Retailer attendees have the chance to win gear and adventurous experiences

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Boulder, Colo. – July 20, 2017 – Headsweats, the leader in ultra-light, supremely wicking performance headwear, is proud to announce its inclusion as a national partner in the recently launched Clif Trail Magic program. Visitors to ten plus National Parks gateways will have the chance to win memorable experiences and valuable gear via game pieces on select CLIF® Nut Butter Filled Energy Bar samples. Trail Magic game pieces might be encountered anywhere in participating communities—from Clif Adventurers, hidden caches along the trail, or at the front desk of the lodge.

Headsweats’ participation in Clif Trail Magic is part of an ongoing commitment to support and promote public lands, which began earlier this year with the launch of the National Park Performance Trucker collection that donates 20 percent from sales to the National Park Foundation.

Those attending the Outdoor Retailer tradeshow later this month will have the chance to get a taste of Trail Magic firsthand through a parallel promotion when they visit Headsweats at booth 38179, Nalgene at booth 6011 and at other partner booths where they can pick up a CLIF Nut Butter Filled Bar sample and game piece. Winners will be selected each day of the show!

Or, stop by the Headsweats booth for a happy hour on Wednesday, July 26 from 4-6 p.m. and score a beer, limited edition pint glass and performance trucker hat by donating just $10 to the National Park Foundation.

For more information, visit cliftrailmagic.com or email Carly Fleming at carly@darbycommunications.com.

About Headsweats
Headsweats is the leader in ultra-light, supremely wicking performance headwear that dominates the triathlon, cycling, running, and endurance markets. For over 15 years, Headsweats has established itself as the frontrunner in technical headwear by combining the spirit of innovation, unsurpassed customer service and well-developed partnerships with high profile brands such as Team in Training and Challenged Athletes Foundation. With a dedication to seeking out and using innovative materials and designs, as well as an emphasis in Lifestyle with a performance edge, Headsweats makes the highest quality headwear in the industry. Keep a cool head. www.headsweats.com

Contact: Carly Fleming

Darby Communications


828.254.0914 o