Go Outdoors Exhibition in England considered a success by most counts

ENGLAND -- Go Outdoors Exhibition (formerly known as COLA -- Camping & Outdoor Leisure Association) attracted slightly fewer visitors this year than last during its Sept. 22 to 24 run in Harrogate, West Yorkshire, in the north of England.
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ENGLAND -- Go Outdoors Exhibition (formerly known as COLA -- Camping & Outdoor Leisure Association) attracted slightly fewer visitors this year than last during its Sept. 22 to 24 run in Harrogate, West Yorkshire, in the north of England. Visitors to this year’s show numbered 2,597, slightly less than the 2,689 visitors in 2001, which was down 10.6 percent from 2000. The number of exhibitors was 162 representing an estimated 600 brands. While the date of this show is quite late in the season, it is traditional, though, the show's timing continues to cause debate. According to Peter Luscombe of Outdoor i, "The show was positive rather than sensational, with people best described as cautious on the side of optimistic rather than negative or invalidating. The reality being that you either accepted the dates and got-on-with-it or you voted with your feet and stayed away. Despite the absence of the likes of Columbia, Helly Hansen, Karrimor, Mountain Hardwear, Salomon, Sprayway and The North Face, companies such as Lowe Alpine made the most of their return [by] increasing their brand presence wherever possible. New products and new ranges appeared in expected regularity while the most popular topic of discussion always returned to weight (the reduction of) and price (also the reduction of). A number of new distribution deals were also announced at the show. DB Outdoor Systems launched Mad Rock, an innovative range of climbing shoes from the U.S. Footworks will distribute the Howies range of organic T-shirts. Foot Logic launched Masters poles (the company is the second largest pole manufacturer in the world) and Lyon displayed Exped, the totally waterproof sleeping bag."

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