Gene Treacy Bio


Gene Treacy

SNEWS® LLC Sales Director / Co-owner

Gene Treacy has spent his entire career becoming a force in the outdoor industry. He now brings his many years of expertise to SNEWS® and GearTrends® as a partner in the SNEWS® LLC. A 1982 graduate from Southern Illinois University, Gene holds a bachelor's degree in Marketing. He spent almost 14 years as an account executive for VNU Incorporated in New York City, the parent company of Outdoor Retailer, specializing in outdoor consumer conventions and expos. Treacy's career at VNU began with Sporting Goods Business where worked on ad sales, until he moved into both ad and trade show sales for both SGB and OR.

Gene oversaw the sales office of VNU in Knoxville, Tennessee, a position he held since 1994. He has incurred such successes as exceeding revenue goals for 12 of 13 years through various sales positions while at VNU and selling and managing account activity for three trade conventions in the camping and fly fishing industries, of which, two are top 100 trade shows in the country. He also expanded overall territory revenue for convention sales by 600 percent over 10 years.

Before settling in with VNU, Gene was an advertising sales representative for the Technical Reporting Corporation in Chicago, Illinois. During his two-year term with the corporation he increased advertising revenue by 20 percent each year.

Gene also spent time with the Pattis Group in Chicago as an ad sales representative and Community Telephone Directories in Kenilworth, Illinois as an account executive.

Gene is an avid supporter of and donor to Big City Mountaineers, where he has served as a trip leader on four wilderness trips. His other hobbies include fishing, boating, wilderness camping, wine collecting, golf, and his favorite, being a husband and father of two wonderful children.


Clyde Soles Bio

Clyde started in the outdoor industry in 1972 when his Dad and uncle founded the second whitewater raft company in West Virginia. In 1980, he began as a part-time sales clerk for Hudson Bay Outfitters and soon worked up to store manager of their highest-volume store. Moving back more

Gene Kirila tells SNEWS® he'll be back to fitness

With the legal process continuing in his suit against Cybex, Gene Kirila has chosen to speak out only to SNEWS® in a short statement about the recent court affirmation of the jury verdict that came to nearly $2.5 million. In that ruling issued March 31, the judge first affirmed more


Gene Treacy discovers the joy of retail after years as SNEWS sales director

When SNEWS LLC was acquired by Active Interest Media on Dec. 21, 2007, our friend and business partner, Gene Treacy, had made a decision it was time for him to chart a different course. For the first months in 2008, he did what most of us dream of doing – that is, whatever came more

Marcus Woolf Bio

Marcus Woolf served with Outdoor Retailer magazine for seven years, reaching the position of Editor in 2001. In 2002, he returned to his home state of Alabama where he works as a Senior Editor for SNEWS® and as a freelance writer for publications such as Outside magazine. Marcus more

Elizabeth Averbeck

Elizabeth Averbeck Bio

Elizabeth Averbeck, Director of Sales and Marketing Originally from Fort Wright, Kentucky, Elizabeth Averbeck grew up playing in the outdoors. Her love of backpacking and hiking evolved from overnights at summer camp, day hikes with her family and many evenings around more

James Mills Bio

Originally from Los Angeles, Mills holds a bachelor-of-arts degree from the University of California, Berkeley in Anthropology. After a three year stint in retail sales working for the Berkeley location of Seattle Based Recreational Equipment Inc., Mills moved to Madison, more

Michael Hodgson Bio

Recognized nationally for his poignant writing style, humor and knowledge of outdoor equipment, award-winning journalist and author Michael Hodgson is constantly "seeking out the wilder side of a mountain..." in search of a good story or a ridiculously tough place to test gear. more

Therese Iknoian Bio

Following obtaining her undergraduate degree in journalism, Therese Iknoian spent a decade as a newspaper reporter before launching a free-lance career specializing in sports and fitness writing and instruction and earning her master’s degree in exercise physiology. She has been more

Mike Mooers Bio

A long time outdoor industry vet, Mike’s worked on the retail floor and in the corporate trenches. He joined the SNEWS® team in 2007. As founder and past president of OllyDog, , Mike built one of the most highly regarded brands in the world of dog gear. Prior to more