Former OIA head Frank Hugelmeyer to lead Recreation Vehicle Industry Association

RIVA is the national association representing approximately 400 manufacturers and component suppliers producing 98 percent of all U.S. made RVs.
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Former Outdoor Industry Association President and CEO Frank Hugelmeyer, who resigned from the position last October, has a new job in the recreation industry.

Hugelmeyer will succeed Richard Coon as the new president of the Recreation Vehicle Industry Association (RIVA). Coon will retire from the position after 10 years of service.

RIVA is the national association representing approximately 400 manufacturers and component suppliers producing 98 percent of all RVs made in the United States.

“Frank’s proven track record of success in for-profit companies, and most recently as president and CEO of the Outdoor Industry Association (OIA), make him ideal for leading RVIA into the future,” said RIVA Chairman of Board Derald Bontrager in a statement. “He is passionate about and loves the outdoors and is a strong advocate for all outdoor recreation segments working together, along with our legislators, to protect and enhance the consumer experience.”

Hugelmeyer will assume the position of president-elect on July 13 to work with Coon during a period of transition and will officially take over on Oct. 1.

“I am enthusiastic to join, and work for, such a highly respected association as RVIA,” Hugelmeyer said. “It is a special opportunity to combine my professional expertise with the outdoor recreation lifestyle that I personally enjoy. RVIA is a strong organization with an important mission. From connecting more people to meaningful experiences through Go RVing to providing innovative solutions for increasingly mobile customers, RVIA members have a bright future.”

In-between his two association jobs, Hugelmeyer served as president of Recreation Influence Strategies LLC, a Denver-based management consulting firm where consulted for The North Face, Patagonia, Timberland, L.L. Bean, REI and Amazon, along with numerous governmental agencies, non-profit groups and foundations, officials said.

Coon announced his retirement in March and as RVIA president, “he spearheaded initiatives to expand and improve technician education; create global opportunities for RV manufacturers and suppliers; create a unified North American RV market by harmonizing marketing efforts and RV standards between the United States and Canada; upgrade the RVing experience for customers; better relations with RV dealers and the campground industry; and welcome park model RV manufacturer members back into RVIA.”

“In the 10 years under Richard’s leadership, RVIA has made great strides on many fronts and weathered the Great Recession,” Bontrager said. “Richard was the right man at the right time. Knowing Richard, I don’t think retirement means he’s slowing down. He will be greatly missed, and we wish him well.”

--David Clucas

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