Fitness Movin' & Shaking': Greg Ruffer, True Fitness, Chris Cox, Colorado Home Fitness, BH Fitness, Bally, and more…

Catch up on the latest moves and news being made in the fitness industry.

Greg Ruffer has parted ways with Pronto Installation in Southern California due to the economic times, he told SNEWS®. "The economy has touched every facet of our industry and sacrifices must be made," he said. "My services will no longer be needed at Pronto Installation." Formerly a longtime manager at now-defunct LA Gym Equipment and a two-decade fitness industry professional, Ruffer's last day was June 19. He can be reached at BH Fitness North America has added two new sales reps: Erick Anderson, formerly sales with Volume Fitness, is now Northwest sales manager. He can be reached at And Ray Barone, formerly of ProSpot, has taken over the Southwestern region. He is at

Katy Cushing is the new marketing and human resources director at True Fitness. She can be reached at Chris Cox has joined Dyaco, parent of Spirit Fitness, as the new vice president of product development. A year ago Cox took a sabbatical from the industry and his post at Vision Fitness where he was director of marketing and product development. He can be reached at Chris Pietsch, formerly of both Horizon Fitness and Nautilus, has recently taken on the role of general manager at CardioVision (, which has the tagline, "Combining State-of-the-Art Entertainment with the Fitness Industry and More."

Colorado Home Fitness ( has opened as of June 2. The grand opening of Chip Hunnings' new store in Englewood, Colo. (Click here to read an April 1, 2009, SNEWS story, "New retail venture Colorado Home Fitness in planning stages"), was set for June 20…. While opening one store, Hunnings has also closed another All About Fitness in Kansas City, Mo. With the lease expiring, he told SNEWS he would close it over the slow summer months and plan to reopen in the fall in another location…. On the opposite coast, U.S. Fitness (, in which he is a partner, has moved its Raleigh, N.C., location and expanded to an 11,500-square-foot store including retail, warehouse space and offices as well as a personal training studio….

Gregg Hartley is no longer with the SGMA, taking on a consulting role and also managing research for Sports Marketing Surveys…. Steve Lindenau's Teutonic Sales has hired Tricia Christianson as a sales representative, overseeing inside sales and service. Christianson was a long-time employee of Vision Fitness. Teutonic ( has also signed a long-term contract with Joe Marcoux of Just Did It consulting to provide sales training and support…. Mark de Gorter has been appointed president of Power Plate North America. He has held executive positions with LA Gear, MetRx, Bally Total Fitness and Velocity Sports Performance….

Fitness Holdings International's next court hearing in its ongoing bankruptcy reorganization case is slated for July 28, the third rescheduled deadline for the company to file its reorganization plan. As of May 21, its creditors had filed a lawsuit. (Click here to see a May 22, 2009, SNEWS story, "FHI creditors sue owner Hancock Park et al claiming fraudulence prior to bankruptcy.")… Bally Total Fitness has signed a statement agreeing on a plan to exit from its bankruptcy protection that was filed in December 2008. (Click here to read a Dec. 4, 2009, "Bally Total Fitness files for Ch. 11 reorganization -- again.") In that arrangement (still to be approved by the court), senior lenders will get most of the operator's equity.

--Therese Iknoian

Got any news or tips about somebody, some product, or some company doing some moving or shaking? Let us know so we can slip it into our occasional Movin' & Shakin' updates. Just email



Fitness: Movin’ & Shakin’ -- FreeMotion, Augie Nieto, BH Fitness, Colorado Home Fitness, Spinning & more

While some companies have been cutting back, FreeMotion Fitness has been hiring: Recently, it has gained Kevin Farley as its new vertical market sales manager, Dan Djoeandy as its new Asia Pacific sales manager, and Louis Argenzio as an eastern territory manager. All three came more

Fitness Movin' & Shakin': Gyms To Go, Home Fitness Florida, Greg Ruffer, Craig Lerner, Spri, Brunswick

For the week of March 6-12 Busy Body/Gyms to Go, based in Pompano Beach, Fla., has bought Roy Sellars' Home Fitness Equipment store in Brandon, Fla. The deal closed March 2. That takes the number of Gyms to Go stores to 21, with more to come this year…. Greg Ruffer, former retail more


Fitness Movin' & Shakin': Technogym, True, Star Trac, GET Fitness, Life Fitness, Nellie's…and more

With the Summer Olympic Games in Beijing a thankfully successful memory, Technogym has a lot to boast about. The Italy-based company was once again the exclusive fitness equipment supplier. It equipped 20 training facilities including the main fitness center at the Olympic more

Fitness Movin' & Shakin': BH Fitness, Horizon Fitness, Michael Grant, GoFit, Bodyguard, Bally

For the week of May 1 to 7 BH Fitness, formerly of Bladez Fitness, has hired Brian Davidson as national sales manager for specialty dealers and commercial sales. Davidson has been in the fitness industry for more than two decades, most recently at SportsArt Fitness…. John Coyle, more

Fitness Movin’ & Shakin’: Sacramento Exercise, Icon, Laura (Bond) Capes, Vision, Torque, Horizon, Nautilus, True, and more...

For Jan. 7 to Feb. 25, 2008 Sacramento Exercise has opened a “megastore” (11,000 square feet!) with signage fronting on the busy Highway 80 corridor from San Francisco and Sacramento to Lake Tahoe and all points west. Icon Health & Fitness has sued more


Fitness Movin’ & Shakin’: Empire Home, FitCo, Podium Sports, Strive Fitness and more

Mark Seymour, former Southern California Busy Body district manager, has launched a new retail venture by the name of Empire Home Fitness in Corona, Calif. He is now carrying Life Fitness, PaceMaster, Octane, Bremshey, Powerblock, Hoist, Cap and Spri, per the website more


Fitness Movin' & Shakin': Altus, Fitness4Home, Consumer Reports, Expresso, Spirit, Home Fitness Equipment, Nevada Home Fitness, and more…

Mark Ish has joined Altus as national sales director, replacing Bill Goodbread who is retiring after nine years with the company. Ish comes from Wham-O where he was sales manager for sporting goods and toy channels…. Ray Barone has joined Fitness4Home Superstore in Arizona as a more

Fitness: Movin' & Shakin' -- Lifecore, Diamondback, Superior, Charlotte Fitness, Landice and more…

For March 3 to April 3, 2008 Lifecore owners Roger and Traci Bates have as of April 1 closed their Southern California retail store, Boditekk Fitness & Spa, to focus on the growing Lifecore equipment brand they launched about three years ago. The company is also moving into a more


Fitness: Movin’ & Shakin’ – Fitness Equipment Northeast, Powervibe, Accell Fitness, BH Fitness and more…

Mike Connolly’s Fitness Equipment Northeast retail venture -- opened after his alliance with Creative Playthings fell through -- is up to three stores now after less than a year -- one each in Nashua, Framingham and Needham…. Scott Logan has joined the senior management team at more