Fitness financials: JHT’s Matrix brand reports year-end sales up by 48 percent

Johnson Health Tech reported a gain of 21 percent worldwide for 2010 over 2009, driven by strong commercial sales. In North America, total 2010 sales were up by 25 percent.
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JHT’s Matrix brand reports year-end sales up by 48 percent

Johnson Health Tech reported a gain of 21 percent worldwide for 2010 over 2009, driven by strong commercial sales. In North America, total 2010 sales were up by 25 percent.

The company is the manufacturer of Matrix Fitness, Vision Fitness, AFG, Horizon Fitness and Livestrong Fitness equipment.

“Each quarter yielded increased sales across all channels, including commercial, specialty and sporting goods markets,” said Nathan Pyles, president of Johnson Health Tech North America, a subsidiary of JHT, in a statement.

Driven by the Matrix brand, the company said its commercial segment experienced a 48 percent annual growth over 2009, and a total of 17 percent and 8 percent growth in the retail sporting goods and specialty channels, respectively.

The company attributed the retail growth to successful and well-received launches of its elliptical and treadmill product platforms, as well as continued growth for retail partners and its partnership with Livestrong.

Pyles added that a more aligned Matrix product portfolio is serving multiple channels within the commercial market better.

“We saw record sales in 2010 for many of our commercial products and partners, including VirtualActive, Asset Management and Livestrong by Matrix,” he said in a statement, “while our group exercise and treadmill categories experienced an overwhelming market reception and phenomenal growth.”

--Compiled by Wendy Geister

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