Precor 1Q retail fitness gains outpace commercial

It's been awhile, but consumer home fitness sales at Precor outpaced commercial in the first quarter 2013.

Could it be the light at the end of a very long tunnel? For the first time in a long while, Precor reported that its retail consumer home fitness products gained in sales at a better pace than its commercial division.

The Woodinville, Wash.-based fitness equipment manufacturer, owned by Finland-based Amer Sports, reported a 5 percent gain in first-quarter 2013 sales to EUR 62.5 million ($81.3 million). Within that, commercial fitness sales from clubs and institutions were up 5 percent, but more impressively, retail sales jumped 10 percent.

That goes against the trend of late, where retailers tell SNEWS commercial fitness sales have helped them weather a slump in the residential market, but at some point, trends begin to turn the other way. Time will tell whether this signifies a start, and corroborating evidence might come from fellow fitness manufacturers Life Fitness (Brunswick) and Nautilus’ upcoming first-quarter results.

Despite the positive sales figures, Precor’s profitability slipped, officials said, but that was due to reporting changes, and will not impact full-year results, they said.

Including Amer’s Winter/Outdoor and Ball Sports categories, total company first-quarter 2013 revenue rose 4 percent to EUR 493 million ($641.6 million) for the Finland-based company. Quarterly profit slipped to EUR 14.8 million ($19.3 million) versus EUR 18.8 million ($24.5 million) a year ago.

--David Clucas



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